{"product_id":"modern-fashion-traditions-9781350058491","title":"Modern Fashion Traditions","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eModern Fashion Traditions\u003c\/i\u003e questions the dynamics of fashion systems and spaces of consumption outside the West. Too often, these fashion systems are studied as a mere and recent result of globalization and Western fashion influences, but this book draws on a wide range of non-Western case studies and analyses their similarities and differences as legitimate fashion systems, contesting Eurocentric notions of tradition and modernity, continuity versus change, and the West versus the Rest'. Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashion design, and an investigation into the origins of the word fashion' in Chinese. Negotiating tradition, foreign influences and the contemporary global dominance of Western fashion cities, \u003ci\u003eModern Fashion Traditions\u003c\/i\u003e will give readers a clearer understanding of non-\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eFrom Indian dresses adorned with holy writing to youth fashion blogs in Bhutan, from the modern re-evaluation of Ottoman costumes to the role of plastic bags in South African art and design, M\u003ci\u003eodern Fashion Traditions\u003c\/i\u003e examines fashion cultures in non-Western regions, many of which are newcomers to studies of fashion and dress. This is a lively, important, and illuminative collection for any student interested in non-Western cultures, particularly South, South East, and Far East Asian and African regions. -- Masafumi Monden, University of Technology Sydney, Australia\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction  \u003ci\u003eM. Angela Jansen, London College of Fashion, UK,  and Jennifer Craik, Queensland University of Technology, Australia\u003c\/i\u003e  PART I: FASHION HISTORY REVISED  2. Neither East nor West: Japanese Fashion in Modernity \u003ci\u003eToby Slade, University of Tokyo, Japan\u003c\/i\u003e  3. ‘Fashion’ in the Chinese Context  \u003ci\u003eChristine Tsui, University of Hong Kong, China\u003c\/i\u003e  PART II: THE COMMODIFICATION OF CULTURAL HERITAGE  4. Being Fashionable in India in the Globalisation Era: Holy Writing on Garments \u003ci\u003eJanaki Turaga, Independent Researcher, India\u003c\/i\u003e  5. Exotic Narratives in Fashion: The Impact of Motifs of Exotica on Fashion Design and Fashionable Identities \u003ci\u003eJennifer Craik, Queensland University of Technology, Australia\u003c\/i\u003e  PART III: SELF-ORIENTALISM OR NATION BRANDING?  6. Ottoman Costume in the Context of Modern Turkish Fashion Design \u003ci\u003eS¸akir Özüdog?ru, Anadolu University, Turkey\u003c\/i\u003e   7. Beldi Sells: The Commodification of Moroccan Fashion \u003ci\u003eM. Angela Jansen, London College of Fashion, UK \u003c\/i\u003e PART IV: LOCAL CONSTRUCTS OF THE GLOBAL  8. History, Art, and Plastic Bags: Viewing South Africa Through Fashion  \u003ci\u003eVictoria L. Rovine, University of North Carolina at Chapel Hill, USA\u003c\/i\u003e  9. Constructing Fashionable Dress and Identity in Bhutan \u003ci\u003eEmma Dick, Middlesex University, UK\u003c\/i\u003e  PART V: CONCLUSION  10. Afterword: Fashion’s Fallacy \u003ci\u003eSandra Niessen, Independent Anthropologist, The Netherlands\u003c\/i\u003e  Index","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":51019625103703,"sku":"9781350058491","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781350058491.jpg?v=1750780821","url":"https:\/\/bookcurl.com\/products\/modern-fashion-traditions-9781350058491","provider":"Book Curl","version":"1.0","type":"link"}