{"product_id":"modern-competitive-strategy-9781259181207","title":"Modern Competitive Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eModern Competitive Strategy, 4e\u003c\/i\u003e\u003c\/b\u003e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style.  It is intended to be appropriate for teaching at all levelsâundergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eINTRODUCTIONChapter 1: What Is Strategy? BUILDING COMPETITIVE ADVANTAGEChapter 2: Competitive AdvantageChapter 3: Industry AnalysisChapter 4: Strategy Over Time: Growth and InnovationSTRATEGY EXECUTION AND STRATEGIC PLANNINGChapter 5: Strategy ExecutionChapter 6: PartneringSTRATEGIC BOUNDARIESChapter 7: Vertical Integration and OutsourcingChapter 8: PartneringEXPANDING THE SCOPE OF THE FIRMChapter 9: Global StrategyChapter 10: New Business DevelopmentChapter 11: Managing the Multibusiness FirmGOVERNING THE FIRMChapter 12: Corporate Governance","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":49529016975703,"sku":"9781259181207","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781259181207.jpg?v=1731873972","url":"https:\/\/bookcurl.com\/products\/modern-competitive-strategy-9781259181207","provider":"Book Curl","version":"1.0","type":"link"}