{"product_id":"mobilizing-invisible-assets-9780674577718","title":"Mobilizing Invisible Assets","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSuggests that successful corporate strategies depend upon the marshalling of a firm's \"invisible assets\" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eItami’s book is not mired in the analysis typical of management texts, and is likely to make a valuable addition to the literature on corporate strategy. * Sloan Management Review *\u003cbr\u003e[Itami] has updated his original Japanese version to the benefit of English readers. Western companies should take note of his argument. * The Economist *\u003cbr\u003eItami provides carefully argued and well-thought-out discussions of the identification and use of a company’s information or knowledge resources—in all, a convincing point of view on the crucial importance of ‘soft assets’ in our age of information. -- Mark J. Estren * Miami Herald *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe concept of strategic dynamics; invisible assets; customer fit; competitive fit; technological fit; resource fit; organizational fit; overextension and invisible assets; epilogue - in pursuit of strategic thinking.","brand":"Harvard University Press","offers":[{"title":"Default Title","offer_id":51359093981527,"sku":"9780674577718","price":31.46,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780674577718.jpg?v=1754123561","url":"https:\/\/bookcurl.com\/products\/mobilizing-invisible-assets-9780674577718","provider":"Book Curl","version":"1.0","type":"link"}