{"product_id":"mobile-electronic-commerce-9781466590908","title":"Mobile Electronic Commerce","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. \u003cstrong\u003eMobile Electronic Commerce: Foundations, Development, and Applications\u003c\/strong\u003e addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications a\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...it covers all the subjects concerning mobile electronic commerce.\"-Dr. Yas A. Alsultanny, University professor\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMobile Electronic Commerce Foundations and Theories\u003c\/strong\u003e. Enhancing the Effectiveness of Mobile Electronic Commerce Strategy: A Customer-Orientation Approach. Dominant Issues and Conceptual Approaches in Mobile Business Research from 2005 - 2013. \u003cb\u003eMobile Electronic Commerce Technologies. \u003c\/b\u003eCritical Infrastructure Management for Mobile Electronic Commerce: Security and Reliability Issues on Mobile Ad Hoc Network. Security of Wireless Ad-Hoc Network. \u003cb\u003eMobile Electronic Commerce Systems and the Human Perspective.\u003c\/b\u003e Mobile Social Networking Service Users’ Trust and Loyalty: A Structural Approach. Comparative Study of In-Store Mobile Commerce Applications and Feature Selection, Targeted at Enhancing the Overall Shopping Experience. Towards a Mobile Website for www.India.gov.in. Security in Mobile Electronic Commerce. \u003cb\u003eMobile Electronic Commerce Development.\u003c\/b\u003e Enhancing Electronic Commerce with Hybrid Mobile Application Development Architecture. Using the Apache Cordova Open Source Platform to Develop Native Mobile Applications. MobiCash: Smart Mobile Payment System. Mobile Electronic Commerce Development. \u003cb\u003eMobile Electronic Commerce Applications and Mobile Business.\u003c\/b\u003e Mobile Advertising: The Indian Perspective. e-CRM, m-CRM and ICTs Adoption in the E-Tourism and M-Tourism Industries. Security Intelligence for Healthcare Mobile Electronic Commerce. Automated Teller Machine (ATM) and Mobile Phone Interface in a Developing Banking System. \u003cb\u003eMobile Electronic Commerce and Social, Economic and Environmental Aspects. \u003c\/b\u003eMobile Content and Applications Value Networks: Evidence from the Italian Mobile Telecommunications Market. Segmenting, Targeting and Positioning of Mobile Payment Services. Success Factors Influencing Consumers’ Willingness to Purchase Brands Advertised Through the Mobile Phone. \u003cb\u003eEmerging Frontiers.\u003c\/b\u003e Smart City as a Service Platform: Identification and Validation of City Platform Roles in Mobile Service Provision. Strategi\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":49408673612119,"sku":"9781466590908","price":142.5,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/mobile-electronic-commerce-9781466590908","provider":"Book Curl","version":"1.0","type":"link"}