{"product_id":"mixed-martial-arts-and-the-quest-for-legitimacy-9781476671291","title":"Mixed Martial Arts and the Quest for Legitimacy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e   Mixed martial arts or MMA is widely regarded as the fastest growing sport. Events fill stadiums around the world and draw vast television audiences, earning strong revenue through pay-per-view at a time when other sports have abandoned it. In 2016, the Ultimate Fighting Championship was bought by the massive talent agency WME-IMG for $4 billion. Despite this success, much of the public remains uneasy with the sport, which critics have denounced as human cockfighting.\u003c\/p\u003e\u003cp\u003e   Through an exploration of violence, class, gender, race and nationalism, the author finds that MMA is both an expression of the positive values of martial arts and a spectacle defined by narcissism, hate and patriarchy. The long-term success of MMA will depend on the ability of promoters and athletes to resist indulging in spectacle at the expense of sport.\u003c\/p\u003e","brand":"McFarland \u0026 Co Inc","offers":[{"title":"Default Title","offer_id":51040428327255,"sku":"9781476671291","price":20.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781476671291.jpg?v=1750946720","url":"https:\/\/bookcurl.com\/products\/mixed-martial-arts-and-the-quest-for-legitimacy-9781476671291","provider":"Book Curl","version":"1.0","type":"link"}