{"product_id":"mistakes-authors-make-essential-steps-for-achieving-success-as-an-author-9781630474577","title":"Mistakes Authors Make: Essential Steps for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success. \u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to master media and other key marketing channels authors should use \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eKeys to capturing the browsing buyer in bookstores and online \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe new publishing landscape and how it impacts you \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to increase the readability of your book so readers keep coming back \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow your book is the key piece of your own information marketing empire \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAnd much, much more\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eI LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs! --- Laura Venecia Rodriguez, Author, \"Yoga at Home: Gain Energy, Flexibility, and Serenity in 20-30 Minutes a Day\"\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e“Mistakes Authors Make\" features 50 of the most common errors book authors make in writing, publishing and promoting their books. All of them should be corrected. Correct one mistake a day and within two months, you’ll be far ahead of most book authors. You’ll be surprised how quickly you can sell more books when you fix these errors. Start today!” --- John Kremer, Author, \"1001 Ways to Market Your Books\"  \u003c\/p\u003e\u003cp\u003eRick Frishman is my go-to guy for book publicity and marketing. I trust him deeply and he’s earned his reputation as an expert, a creative confidante, and the best book publicist in the nation. --- Brendon Burchard, author, Life’s Golden Ticket\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003e“Mistakes Authors Make\" is a must-read for new and experienced authors alike! Sadly, I made at least 16 of the mistakes in the first 11 books I authored. This easy-to-read book would have saved me countless hours and headaches starting out. I wish I had mentors like Rick, Bret and Bryan who share on these pages everything you need to succeed. The practical tools make it crystal clear how to avoid pitfalls and lead you to mega-success! --- Phil Johncock, The Grant Professor\u2028PhilJohncock.com\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eIf you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success! --- John Assaraf, New York Times Bestselling Author, \"The Answer and Having It All\", CEO, Praxis Now\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eThis book is a MUST READ for anyone thinking of writing a book, in the process of writing a book, or having already published a book in any format. The mistakes AND solutions to those mistakes discussed in this book will save you so much time and money. In fact, I think it will MAKE you more money due to the elements you may not have thought about yet. I’m checking some of these tips against my book that’s already published and going through this book again for the book I’m currently working on. Do yourself a favor and go ahead and get this book right now---you won’t regret it. --- Frank E. Deardurff III, That One Web Guy!, Co-author of “The 50 Biggest Website Mistakes”\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eRick Frishman is one of only ten people who understand and have mastered the book publishing process---I have counseled with him, listened to him, and watched the books he promoted turn to gold. If you’re looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. --- Jeffrey Gitomer, King, Buy Gitomer, Inc.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eBret Ridgway is an information marketer’s best friend. Bret is great because he really likes the business. He understands the business. He’s IN the business. He’s an author and an information publisher himself. And, he really cares about you. He really gets to know what you’re doing and looks for ways to give you what you want, what you’ve asked for, and also to improve upon the process. He will help you take what you’re doing to the next level. --- David Garfinkel, Author, \"Breakthrough Copywriting\"\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eRick Frishman is one of the most well-connected people I know. He understands every aspect of author promotion and is able to deliver exactly what the individual project requires. His strategic thinking skills, his deep understanding of what really delivers, and his collaborative and positive personal style make Rick and his team a perfect choice for publishers and authors alike. Highly recommended. --- Cindy Ratzlaff, V.P., Associate Publisher, Rodale Books\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eAs an author of multiple ebooks and a soon-to-be-published hard copy book, this book covers everything across the spectrum from the conceptual to publication and sales. I would strongly recommend reading this book regardless of where you are at in your publishing endeavors. You'll be better off and likely avoid a large number of costly (both time and financial) mistakes. --- James Bogash, DC. Chiropractic Physician\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eRick Frishman is a genius when it comes to publicity. If you need someone to help you get into the media he’s the go-to guy. And he’s a great guy! --- Ellen Violette, ebook\/Internet Coach, Author and Copywriter, Create A Splash, LLC, \/The ebook Coach\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eRick Frishman was “the go to guy” if you wanted to publicize your book or project two decades ago. Well, now he is an industry leader in the same category. Rick knows how to get eyes and ears on your project. He’s still the go to buy. --- Jim Cathcart, President \u0026amp; Founder, Catchart Institute, Inc.\u003c\/p\u003e\u003cp\u003e  \u003c\/p\u003e\u003cp\u003eRick Frishman is without a doubt one of the top book publicists in the country. Not only has he represented many bestselling authors as the founder of Planned Television Arts, he has mentored hundreds of emerging authors and professional speakers including myself with his stellar workshops. Rick is truly a professional of the highest caliber and someone I am product to call a colleague and friend. December 4, 2008. --- Robert Stack, MCLC, APR, Fellow PRSA, Owner\u2028Fame Coach\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSection 1 --  Before You Write\u003cp\u003e Mistake #1 Believing You Can't Write a Book\u003c\/p\u003e\u003cp\u003e Mistake #2 Writing a Book for the Wrong Reason\u003c\/p\u003e\u003cp\u003e Mistake #3 No Real Understanding of Your Target Market\u003c\/p\u003e\u003cp\u003e Mistake #4 Expecting Instant Success\u003c\/p\u003e\u003cp\u003e Mistake #5 No Understanding of the Various Publishing Models\u003c\/p\u003e\u003cp\u003e Mistake #6 Lack of Perception of Perceived Value in Information Marketing\u003c\/p\u003e\u003cp\u003e Mistake #7 Trying to do Too Many Products at the Same Time\u003c\/p\u003e\u003cp\u003e Section 2 -- The Business of Your Book\u003c\/p\u003e\u003cp\u003e Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost \u003c\/p\u003e\u003cp\u003e Mistake #9 Not Understanding the Lifetime Value of a Reader \u003c\/p\u003e\u003cp\u003e Mistake #10 You Don’t Know Your Numbers\u003c\/p\u003e\u003cp\u003e Mistake #11 Not Knowing How Bookstores Really Work\u003c\/p\u003e\u003cp\u003e Mistake #12 Trying to Wear Too Many Hats\u003c\/p\u003e\u003cp\u003e Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House\u003c\/p\u003e\u003cp\u003e Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don’t\u003c\/p\u003e\u003cp\u003e Mistake #15 Not Understanding Your “Rights”\u003c\/p\u003e\u003cp\u003e Mistake #16 Failure to Register Your Copyright\u003c\/p\u003e\u003cp\u003e Mistake #17 Expecting Other People to Do It for You\u003c\/p\u003e\u003cp\u003e Mistake #18 No Commitment to Continual Learning\u003c\/p\u003e\u003cp\u003e Mistake #19 No Continuity Revenue\u003c\/p\u003e\u003cp\u003e Section 3 -- Writing Your Book\u003c\/p\u003e\u003cp\u003e Mistake #20 Writing a Crappy Book\u003c\/p\u003e\u003cp\u003e Mistake #21 Poor Book Title\u003c\/p\u003e\u003cp\u003e Mistake #22 Bad Cover Design\u003c\/p\u003e\u003cp\u003e Mistake #23 Writing a Book that is Not Easily Consumable\u003c\/p\u003e\u003cp\u003e Mistake #24 Poor Interior Layout\u003c\/p\u003e\u003cp\u003e Mistake #25 No Name Capture Mechanisms Built Into Your Book\u003c\/p\u003e\u003cp\u003e Mistake #26 No Branding\u003c\/p\u003e\u003cp\u003e Mistake #27 Doing an Ebook Only\u003c\/p\u003e\u003cp\u003e Mistake #28 Forgetting to Put Disclosures\/Disclaimers in Your Book\u003c\/p\u003e\u003cp\u003e Section 4 -- Marketing Your Book Before It’s Written\u003c\/p\u003e\u003cp\u003e Mistake #29 Failure to Develop a Book Proposal\/Book Business Plan\u003c\/p\u003e\u003cp\u003e Mistake #30 No List Building Efforts in Advance of Book Publication\u003c\/p\u003e\u003cp\u003e Mistake #31 No On-going Communication with the Lists You're Building\u003c\/p\u003e\u003cp\u003e Mistake #32 No On-going Commitment to Marketing\u003c\/p\u003e\u003cp\u003e Mistake #33 Not Using Social Media Properly\u003c\/p\u003e\u003cp\u003e Mistake #34 Lack of a Press Kit\u003c\/p\u003e\u003cp\u003e Mistake #35 Lack of a Blog\u003c\/p\u003e\u003cp\u003e Mistake #36 Not Attending Live Events to Network\u003c\/p\u003e\u003cp\u003e Mistake #37 Not Owning Some Key Web Properties\u003c\/p\u003e\u003cp\u003e Mistake #38 No Understanding of How One Achieves Bestseller Status\u003c\/p\u003e\u003cp\u003e Mistake #39 You Can Write a Book but You Can’t Write Sales Copy\u003c\/p\u003e\u003cp\u003e Section 5 -- Marketing Your Book After It’s Written\u003c\/p\u003e\u003cp\u003e Mistake #40 Not Using Public Speaking to Build Your Platform\u003c\/p\u003e\u003cp\u003e Mistake #41 Becoming a Media Diva\u003c\/p\u003e\u003cp\u003e Mistake #42 Not Being Ready for the “Big Stage”\u003c\/p\u003e\u003cp\u003e Mistake #43 Underestimating the Power of Radio\u003c\/p\u003e\u003cp\u003e Mistake #44 Not Leveraging the Full Power of Amazon\u003c\/p\u003e\u003cp\u003e Mistake #45 Not Getting the Most Out of Book Signings\u003c\/p\u003e\u003cp\u003e Mistake #46 Incomplete Profile Pages in Your Distribution Channels\u003c\/p\u003e\u003cp\u003e Mistake #47 Underestimating the Value of Book Reviews\u003c\/p\u003e\u003cp\u003e Mistake #48 Not Capturing the Browsing Buyer\u003c\/p\u003e\u003cp\u003e Mistake #49 No Use of Video in Your Marketing Efforts\u003c\/p\u003e\u003cp\u003e Mistake #50 Afraid to Give Books Away\u003c\/p\u003e","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359799116119,"sku":"9781630474577","price":13.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781630474577.jpg?v=1754125746","url":"https:\/\/bookcurl.com\/products\/mistakes-authors-make-essential-steps-for-achieving-success-as-an-author-9781630474577","provider":"Book Curl","version":"1.0","type":"link"}