{"product_id":"mission-9780241247068","title":"Mission","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eShows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eFascinating - and all the better for being digestible and readable. Business schools should study its pages -- Chris Blackhurst * Evening Standard *\u003cbr\u003eSimply the most invigorating business book I have ever read * Director *\u003cbr\u003eMichael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur * Elitebusiness *\u003cbr\u003eGood things happen when you are in their vicinity. I recommend them highly -- Alain de Botton (on Seven Hills)\u003cbr\u003eSeven Hills are a smart outfit and an exciting business -- Peter Jones CBE, Dragons' Den investor\u003cbr\u003eTechnology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In \u003ci\u003eMission\u003c\/i\u003e, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper -- Joe Gebbia, Co-founder and Chief Product Officer, Airbnb\u003cbr\u003e\u003ci\u003eMission \u003c\/i\u003eshows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society -- John Mackey, founder, Whole Foods\u003cbr\u003e\u003ci\u003eMission\u003c\/i\u003e will help its readers see with clarity what the future of successful business already looks like -- Paul Lindley, founder, Ella's Kitchen\u003cbr\u003eIn the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player -- Sherry Coutu, board member, LinkedIn and London Stock Exchange\u003cbr\u003eThis book rocks! Simply put, \u003ci\u003eMission\u003c\/i\u003e is a blueprint for the future of business -- Sarah Wood, co-founder and co-CEO, Unruly\u003cbr\u003e\u003ci\u003eMission \u003c\/i\u003eshows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century -- James Watt, co-founder, BrewDog","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":49524661551447,"sku":"9780241247068","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241247068.jpg?v=1731857656","url":"https:\/\/bookcurl.com\/products\/mission-9780241247068","provider":"Book Curl","version":"1.0","type":"link"}