{"product_id":"mindmachine-9781119302919","title":"MindMachine","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCut through information overload to make better decisions faster    Success relies on making the correct decisions at the appropriate time, which is only possible if the decision maker has the necessary insights in a suitable format.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface xi \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eList of Use Cases xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Top 12 Fallacies about Mind+Machine 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFallacy #1: Big Data Solves Everything 3\u003c\/p\u003e \u003cp\u003eFallacy #2: More Data Means More Insight 17\u003c\/p\u003e \u003cp\u003eFallacy #3: First, We Need a Data Lake and Tools 26\u003c\/p\u003e \u003cp\u003eFallacy #4: Analytics Is Just an Analytics Challenge: Part I: The Last Mile 31\u003c\/p\u003e \u003cp\u003eFallacy #5: Analytics Is Just an Analytics Challenge: Part II: The Organization 36\u003c\/p\u003e \u003cp\u003eFallacy #6: Reorganizations Won’t Hurt Analytics 40\u003c\/p\u003e \u003cp\u003eFallacy #7: Knowledge Management Is Easy—We Just Need Some Wikis 45\u003c\/p\u003e \u003cp\u003eFallacy #8: Intelligent Machines Can Solve Any Analytic Problem 49\u003c\/p\u003e \u003cp\u003eFallacy #9: Everything Must Be Done In-House! 61\u003c\/p\u003e \u003cp\u003eFallacy #10: We Need More, Larger, and Fancier Reports 66\u003c\/p\u003e \u003cp\u003eFallacy #11: Analytics Investment Means Great ROI 72\u003c\/p\u003e \u003cp\u003eFallacy #12: Analytics Is a Rational Process 78\u003c\/p\u003e \u003cp\u003ePart I: Conclusion 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: 13 Trends Creating Massive Opportunities for Mind+Machine 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrend #1: The Asteroid Impact of Cloud and Mobile 87\u003c\/p\u003e \u003cp\u003eTrend #2: The Yin and Yang of the Internet of Things 96\u003c\/p\u003e \u003cp\u003eTrend #3: One-to-One Marketing 105\u003c\/p\u003e \u003cp\u003eTrend #4: Regulatory Flooding of the Ring of Knowledge 111\u003c\/p\u003e \u003cp\u003eThe European Union and Privacy Rules: The General Data Protection Regulation and the EU–US Privacy Shield 114\u003c\/p\u003e \u003cp\u003eThe Teeth of the General Data Protection Regulation 115\u003c\/p\u003e \u003cp\u003ePrivacy Impacting the Ring of Knowledge 120\u003c\/p\u003e \u003cp\u003eThe Nine Questions You Need to Ask Your CIO Regarding Personal Data 121\u003c\/p\u003e \u003cp\u003eTrend #5: The Seismic Shift to Pay-as-You-Go or Output-Based Commercial Models 123\u003c\/p\u003e \u003cp\u003eTrend #6: The Hidden Treasures of Multiple-Client Utilities 133\u003c\/p\u003e \u003cp\u003eTrend #7: The Race for Data Assets, Alternative Data, and Smart Data 136\u003c\/p\u003e \u003cp\u003eTrend #8: Marketplaces and the Sharing Economy Finally Arriving in Data and Analytics 144\u003c\/p\u003e \u003cp\u003eTrend #9: Knowledge Management 2.0—Still an Elusive Vision? 147\u003c\/p\u003e \u003cp\u003eTrend #10: Workfl ow Platforms and Process Automation for Analytics Use Cases 156\u003c\/p\u003e \u003cp\u003eTrend #11: 2015–2025: The Rise of the Mind–Machine Interface 164\u003c\/p\u003e \u003cp\u003eTrend #12: Agile, Agile, Agile 172\u003c\/p\u003e \u003cp\u003eTrend #13: (Mind+Machine)2 = Global Partnering Equals More Than 1+1 177\u003c\/p\u003e \u003cp\u003eEra 1: Pure Geographic Cost Arbitrage (2000–2005) 178\u003c\/p\u003e \u003cp\u003eEra 2: Globalizing Outsourcing (2005–2015) 180\u003c\/p\u003e \u003cp\u003eEra 3: Process Reengineering (2007–2015) and Specialization 184\u003c\/p\u003e \u003cp\u003eEra 4: Hybrid On-Site, Near-Shore, and Far-Shore Outsourcing (2010–) 184\u003c\/p\u003e \u003cp\u003eEra 5: Mind+Machine in Outsourcing (2010–) 185\u003c\/p\u003e \u003cp\u003ePricing and Performance Benchmarks 190\u003c\/p\u003e \u003cp\u003eThe Future of Outsourcing in Knowledge-Intensive Processes 194\u003c\/p\u003e \u003cp\u003ePart II: Conclusion 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: How to Implement the Mind+Machine Approach 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Analytics Use Case Methodology: A Change in Mind-Set 198\u003c\/p\u003e \u003cp\u003ePerspective #1: Focus on the Business Issue and the Client Benefits 207\u003c\/p\u003e \u003cp\u003ePerspective #2: Map Out the Ring of Knowledge 214\u003c\/p\u003e \u003cp\u003ePerspective #3: Choose Data Wisely Based on the Issue Tree 218\u003c\/p\u003e \u003cp\u003ePerspective #4: The Effi cient Frontier Where Machines Support Minds 226\u003c\/p\u003e \u003cp\u003ePerspective #5: The Right Mix of Minds Means a World of Good Options 232\u003c\/p\u003e \u003cp\u003ePerspective #6: The Right Workfl ow: Flexible Platforms Embedded in the Process 241\u003c\/p\u003e \u003cp\u003ePerspective #7: Serving the End Users Well: Figuring Out the Last Mile 245\u003c\/p\u003e \u003cp\u003ePerspective #8: The Right User Interaction: The Art of User Experience 250\u003c\/p\u003e \u003cp\u003ePerspective #9: Integrated Knowledge Management Means Speed and Savings 257\u003c\/p\u003e \u003cp\u003ePerspective #10: The Commercial Model: Pay-as-You-Go or Per-Unit Pricing 264\u003c\/p\u003e \u003cp\u003ePerspective #11: Intellectual Property: Knowledge Objects for Mind+Machine 266\u003c\/p\u003e \u003cp\u003ePerspective #12: Create an Audit Trail and Manage Risk 269\u003c\/p\u003e \u003cp\u003ePerspective #13: The Right Psychology: Getting the Minds to Work Together 271\u003c\/p\u003e \u003cp\u003ePerspective #14: The Governance of Use Case Portfolios: Control and ROI 274\u003c\/p\u003e \u003cp\u003ePerspective #15: Trading and Sharing Use Cases, Even across Company Boundaries 279\u003c\/p\u003e \u003cp\u003ePart III: Conclusion 281\u003c\/p\u003e \u003cp\u003eNotes 283\u003c\/p\u003e \u003cp\u003eAbout the Author 287\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407031345495,"sku":"9781119302919","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119302919.jpg?v=1730497937","url":"https:\/\/bookcurl.com\/products\/mindmachine-9781119302919","provider":"Book Curl","version":"1.0","type":"link"}