{"product_id":"mind-over-matter-9780470053614","title":"Mind Over Matter","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePraise for Mind Over Matter Why Intellectual capital is tHe Chief Source of Wealth\u003cbr\u003e \u003cbr\u003e Ron Baker has written another great book on the thoughts and theories on intellectual capital.As usual, he has an awesome depth of content, knowledge, and thought. A great read.\u003cbr\u003e \u003cbr\u003e --Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com, and coauthor, The Strategy and Tactics of Pricing and Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table\u003cbr\u003e \u003cbr\u003e At a time when the virtues that made America great--individualism, hard work, and free trade--are openly debated by well-meaning politicians, Ron Baker gives us Mind Over Matter. It is a story detailing the triumph of human spirit, imagination, and creativity. Ron tells us what the ''knowledge economy'' really means. He gives a prescription for transforming human and intellectual capital into the foundation for sustainable prosperity. Mind Over Matter is a provocative book deserving of a thoughtful rea\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"…is a broad and fairly comprehensive multidisciplinary treatment of intellectual capital and the implications of the new knowledge economy.\" (\u003ci\u003eJournal of Corporate Accounting \u0026amp; Finance\u003c\/i\u003e, July\/August 2008)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eAbou this Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Mind Over Materialism.\u003c\/b\u003e\u003cbr\u003e Do Trade Deficits Diminish Wealth?\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Mind Over Marxism.\u003c\/b\u003e\u003cbr\u003e Karl Marx, False Prophet.\u003cbr\u003e The Marginalist Revolution.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. The Economy in Mind.\u003c\/b\u003e\u003cbr\u003e The Ash Heap of History.\u003cbr\u003e \"Like a Chrysalis\".\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. A Flawed Theory-The Old Business Equation.\u003cbr\u003e \u003c\/b\u003eThe Trhee Types of IC.\u003cbr\u003e Negative Intellectual Capital.\u003cbr\u003e \"Analyzing\" the Predominant Business equation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. A Bette rTheory-Teh New Business Equation.\u003cbr\u003e \u003c\/b\u003eThe New Theory.\u003cbr\u003e Cognitive Dissonance.\u003cbr\u003e Where Do Profits Come From?\u003cbr\u003e Summary and Conclusions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. The Scarcest Resource of All.\u003c\/b\u003e\u003cbr\u003e Thomas Soell and Friedrich Hayek on Knowledge.\u003cbr\u003e Information wants to Be Free, Knowledge Isn't\u003cbr\u003e Sapere Aude!\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Ideas Have Consequences.\u003c\/b\u003e\u003cbr\u003e New Growth Theory.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. The Characteristics of Intellectual Capital.\u003c\/b\u003e\u003cbr\u003e Knowledge is a Verb.\u003cbr\u003e Defining Intellectual Capital.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Human Capitalism.\u003c\/b\u003e\u003cbr\u003e The More Human the Capital, the Less We Can Measure It.\u003cbr\u003e We Know More Than We Can Tell.\u003cbr\u003e Karl Marx's Revenge.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Knowledge Workers Are Volunteers.\u003c\/b\u003e\u003cbr\u003e People Have Value, Not Jobs.\u003cbr\u003e Becoming a Lightning Rod for Talent.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Developing and Inspiring Knowledge Workers.\u003c\/b\u003e\u003cbr\u003e The Scientific Management revolution.\u003cbr\u003e What, Exactly, is Productivity?\u003cbr\u003e A Framework for Knowledge Worker Effectiveness.\u003cbr\u003e Far Fewer Knowledge Workers Than We Think?\u003cbr\u003e Sample Knowledge Organizations.\u003cbr\u003e Personality testing and Performance Appraisals.\u003cbr\u003e The Importance of Continuing Education.\u003cbr\u003e What about Work-Life Balance?\u003cbr\u003e Negative Human Capital.\u003cbr\u003e Summary and Conclusions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. Structural Capital: If Only We Knew What We Know.\u003c\/b\u003e\u003cbr\u003e The Economics of Structural Capital.\u003cbr\u003e Leveraging IC and Creating the World's Second Largest Currency.\u003cbr\u003e Knowledge Lessons from the U.S. Army.\u003cbr\u003e Summary and Conclusions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13. Social Capital: No Man is an Island.\u003c\/b\u003e\u003cbr\u003e Is There Any Accounting for Tastes?\u003cbr\u003e Leveraging Social Capital.\u003cbr\u003e Customers.\u003cbr\u003e Reputation and Brands.\u003cbr\u003e Referral Sources and Networks.\u003cbr\u003e Suppliers and Vendors.\u003cbr\u003e Shareholders and Other External Stakeholders.\u003cbr\u003e Joint Venture Partners and Alliances.\u003cbr\u003e Industry Associations and Formal Affiliations.\u003cbr\u003e Alumni.\u003cbr\u003e Unions.\u003cbr\u003e Corporate Universities.\u003cbr\u003e Open Source-Mass Collaboration.\u003cbr\u003e Cultural, Moral, and Ethical Capital.\u003cbr\u003e Putting All Your Social Capital Together: The Concierge Service Model.\u003cbr\u003e Summary and Conclusions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14. Knowledge versus Beliefs.\u003c\/b\u003e\u003cbr\u003e Profits Come from Risk and Uncertainty.\u003cbr\u003e Debits Don't Equal Credits.\u003cbr\u003e Financial Model Reform.\u003cbr\u003e Summary and Conclusions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15. Purpose.\u003c\/b\u003e\u003cbr\u003e Vocation: What is Calling You?\u003cbr\u003e Continuously Develop Your Intellectual Capital.\u003c\/p\u003e \u003cp\u003eAdventure.\u003c\/p\u003e \u003cp\u003eLeaving a Legacy.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eSuggested reading.\u003c\/p\u003e \u003cp\u003eAdditional resources.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":53515413651799,"sku":"9780470053614","price":49.5,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/mind-over-matter-9780470053614","provider":"Book Curl","version":"1.0","type":"link"}