{"product_id":"metaversed-9781119888581","title":"Metaversed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUnderstand the coming metaverseand discover how to look past the hype and harness the future of technology.    Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.    In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;Legal and policy considerations necessary to build and maintain safe, shared digital spacesThe economic and social impacts, including the potential for our digital lives to outlive our physical selvesActionable insights, so you can make the most out of the next d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Get Ready 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Predictions 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSize Matters 6\u003c\/p\u003e \u003cp\u003eThe Debate 7\u003c\/p\u003e \u003cp\u003eWorking Definition 8\u003c\/p\u003e \u003cp\u003eForecasts and Theories 9\u003c\/p\u003e \u003cp\u003eTrends 10\u003c\/p\u003e \u003cp\u003eCharacteristics 12\u003c\/p\u003e \u003cp\u003ePlan Ahead 15\u003c\/p\u003e \u003cp\u003eNotes 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Understanding 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Technologies 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWeb3 21\u003c\/p\u003e \u003cp\u003eThe Spatial Web 24\u003c\/p\u003e \u003cp\u003e5G, IoT, and Edge Computing 26\u003c\/p\u003e \u003cp\u003eDigital Twins 29\u003c\/p\u003e \u003cp\u003eCloud Computing 30\u003c\/p\u003e \u003cp\u003eHeadsets and Glasses 32\u003c\/p\u003e \u003cp\u003eArtificial Intelligence and Machine Learning 34\u003c\/p\u003e \u003cp\u003eBlockchain 35\u003c\/p\u003e \u003cp\u003eWoven Together 36\u003c\/p\u003e \u003cp\u003eNotes 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: The Race Has Begun 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePioneers in Virtual Space 43\u003c\/p\u003e \u003cp\u003eLabyrinth 43\u003c\/p\u003e \u003cp\u003eSecond Life 45\u003c\/p\u003e \u003cp\u003eGaming- Verse 46\u003c\/p\u003e \u003cp\u003eRoblox 48\u003c\/p\u003e \u003cp\u003eMinecraft 49\u003c\/p\u003e \u003cp\u003eFortnite 50\u003c\/p\u003e \u003cp\u003eOnline Worlds for Sale 53\u003c\/p\u003e \u003cp\u003eInfrastructure 55\u003c\/p\u003e \u003cp\u003eInterface 56\u003c\/p\u003e \u003cp\u003eBig Tech and 3D Content 57\u003c\/p\u003e \u003cp\u003eApplications and Experiences 58\u003c\/p\u003e \u003cp\u003eConclusion 59\u003c\/p\u003e \u003cp\u003eNotes 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: New Rules 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGovernments 65\u003c\/p\u003e \u003cp\u003eCryptocurrencies 66\u003c\/p\u003e \u003cp\u003ePublic Standards Organizations 69\u003c\/p\u003e \u003cp\u003eCreators and Communities 71\u003c\/p\u003e \u003cp\u003eDisruptors and Academia 74\u003c\/p\u003e \u003cp\u003eDeep Tech Start- Ups 75\u003c\/p\u003e \u003cp\u003eUniversities 76\u003c\/p\u003e \u003cp\u003eNotes 77\u003c\/p\u003e \u003cp\u003eContents ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Opportunities 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: A Great Reset 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersonal Impact 86\u003c\/p\u003e \u003cp\u003eInterpersonal Impact 88\u003c\/p\u003e \u003cp\u003eSDGs and the Metaverse 90\u003c\/p\u003e \u003cp\u003eNotes 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Doing Business in the Metaverse 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersistent Wallets 98\u003c\/p\u003e \u003cp\u003eAre You Tokenized? 101\u003c\/p\u003e \u003cp\u003eBusiness Models 103\u003c\/p\u003e \u003cp\u003eHybrid Experience Economy 106\u003c\/p\u003e \u003cp\u003eNew Jobs in the Metaverse 108\u003c\/p\u003e \u003cp\u003eNotes 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Digitalizing Humans 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefinitions 115\u003c\/p\u003e \u003cp\u003eFacts 116\u003c\/p\u003e \u003cp\u003eCreation 117\u003c\/p\u003e \u003cp\u003eEmbodiment, Presence, and Identity 118\u003c\/p\u003e \u003cp\u003eThe Real Influence of Virtual Influencers 120\u003c\/p\u003e \u003cp\u003eIndustry Applications 123\u003c\/p\u003e \u003cp\u003eThe Issues 125\u003c\/p\u003e \u003cp\u003eNotes 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Metaversed Markets 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndustry Applications 134\u003c\/p\u003e \u003cp\u003eArt and Performance 134\u003c\/p\u003e \u003cp\u003eAdvertising, PR, Marketing 139\u003c\/p\u003e \u003cp\u003eRetail 146\u003c\/p\u003e \u003cp\u003eGaming 152\u003c\/p\u003e \u003cp\u003eEntertainment 154\u003c\/p\u003e \u003cp\u003eProduction 155\u003c\/p\u003e \u003cp\u003eSports and Fitness 160\u003c\/p\u003e \u003cp\u003eAutomotive, Aviation, and Aerospace 162\u003c\/p\u003e \u003cp\u003eMilitary 164\u003c\/p\u003e \u003cp\u003eHealthcare 166\u003c\/p\u003e \u003cp\u003eHospitality and Tourism 171\u003c\/p\u003e \u003cp\u003eArchitecture and Real Estate 173\u003c\/p\u003e \u003cp\u003eManufacturing 175\u003c\/p\u003e \u003cp\u003eTraining and Education 178\u003c\/p\u003e \u003cp\u003eNew Opportunities 184\u003c\/p\u003e \u003cp\u003eNotes 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Challenges 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Understanding Reality 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeeking New Frontiers 201\u003c\/p\u003e \u003cp\u003ePost- Truths in the Metaverse 203\u003c\/p\u003e \u003cp\u003eAssumptions 206\u003c\/p\u003e \u003cp\u003eA Protocol and an Engine 210\u003c\/p\u003e \u003cp\u003eGovernance and Access 213\u003c\/p\u003e \u003cp\u003eNotes 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Privacy and Safety in the Metaverse 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Issues 222\u003c\/p\u003e \u003cp\u003eYour Internet of Things 224\u003c\/p\u003e \u003cp\u003eSecurity 227\u003c\/p\u003e \u003cp\u003eSocial and Emotional 228\u003c\/p\u003e \u003cp\u003eHarassment 229\u003c\/p\u003e \u003cp\u003eDigital Cloning 230\u003c\/p\u003e \u003cp\u003eHacking 230\u003c\/p\u003e \u003cp\u003eSociety 231\u003c\/p\u003e \u003cp\u003eChildren’s Safety 232\u003c\/p\u003e \u003cp\u003eSafety Controls 233\u003c\/p\u003e \u003cp\u003eNotes 234\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: New Rights and Regulations 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCrypto Scams 238\u003c\/p\u003e \u003cp\u003eNew Medium and Platform Risks 241\u003c\/p\u003e \u003cp\u003eMetaverse Dark Web 242\u003c\/p\u003e \u003cp\u003eChallenges and Risks 242\u003c\/p\u003e \u003cp\u003eTrust Across Worlds 243\u003c\/p\u003e \u003cp\u003eAssess 245\u003c\/p\u003e \u003cp\u003eInform 246\u003c\/p\u003e \u003cp\u003eManage 247\u003c\/p\u003e \u003cp\u003ePrevent 247\u003c\/p\u003e \u003cp\u003eNew Rules for New Ways 248\u003c\/p\u003e \u003cp\u003eNotes 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: The New Humanity 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Impact of Data 255\u003c\/p\u003e \u003cp\u003eReality, Digital, Technology 260\u003c\/p\u003e \u003cp\u003eIoT (Internet of Things) 260\u003c\/p\u003e \u003cp\u003eWearables 261\u003c\/p\u003e \u003cp\u003eRobotics 262\u003c\/p\u003e \u003cp\u003eSelf- Driving Cars 263\u003c\/p\u003e \u003cp\u003eExoskeletons 264\u003c\/p\u003e \u003cp\u003eIt’s All Connected 264\u003c\/p\u003e \u003cp\u003eWhere’s the Line? 265\u003c\/p\u003e \u003cp\u003eSingularity 265\u003c\/p\u003e \u003cp\u003ePost- Humanism 266\u003c\/p\u003e \u003cp\u003eWe Don’t Know Yet 269\u003c\/p\u003e \u003cp\u003eNotes 270\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Preparation 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Building the Metaverse 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStart Your Immersion 277\u003c\/p\u003e \u003cp\u003ePlay Video Games 277\u003c\/p\u003e \u003cp\u003eTry Virtual Reality 278\u003c\/p\u003e \u003cp\u003eGet Social in VR 279\u003c\/p\u003e \u003cp\u003eTry Haptics 279\u003c\/p\u003e \u003cp\u003eTry Augmented Reality 280\u003c\/p\u003e \u003cp\u003eAnd, Yes, Crypto 280\u003c\/p\u003e \u003cp\u003eArtificial Intelligence and Machine Learning 281\u003c\/p\u003e \u003cp\u003eWearables 282\u003c\/p\u003e \u003cp\u003eUbiquitous AR Cloud 282\u003c\/p\u003e \u003cp\u003eAvatars and Digital Beings 282\u003c\/p\u003e \u003cp\u003eEthics, Trust, and Risks 285\u003c\/p\u003e \u003cp\u003ePrepare 287\u003c\/p\u003e \u003cp\u003eFirst Steps in Each Market 289\u003c\/p\u003e \u003cp\u003eArt and Performance 289\u003c\/p\u003e \u003cp\u003eAdvertising, PR, Marketing 289\u003c\/p\u003e \u003cp\u003eRetail 290\u003c\/p\u003e \u003cp\u003eEntertainment and Music 291\u003c\/p\u003e \u003cp\u003eNews 291\u003c\/p\u003e \u003cp\u003eEvents 292\u003c\/p\u003e \u003cp\u003eCasinos 293\u003c\/p\u003e \u003cp\u003eAdult Entertainment 293\u003c\/p\u003e \u003cp\u003eSports and Fitness 293\u003c\/p\u003e \u003cp\u003eTravel and Tourism 294\u003c\/p\u003e \u003cp\u003eArchitecture, Engineering, and Construction (AEC) and Real Estate 295\u003c\/p\u003e \u003cp\u003eTransportation 296\u003c\/p\u003e \u003cp\u003eManufacturing 297\u003c\/p\u003e \u003cp\u003eHealth 298\u003c\/p\u003e \u003cp\u003eEducation 299\u003c\/p\u003e \u003cp\u003eGovernments’ Immediate Challenges 299\u003c\/p\u003e \u003cp\u003eNotes 301\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: A Toolbox for the Metaverse 303\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePredictions 306\u003c\/p\u003e \u003cp\u003eTechnologies 307\u003c\/p\u003e \u003cp\u003eWeb3 and Blockchain 307\u003c\/p\u003e \u003cp\u003eSpatial Web 309\u003c\/p\u003e \u003cp\u003e5G, IoT, and Edge Computing 309\u003c\/p\u003e \u003cp\u003eDigital Twins 310\u003c\/p\u003e \u003cp\u003eCloud Computing 310\u003c\/p\u003e \u003cp\u003eXR 310\u003c\/p\u003e \u003cp\u003eHeadsets and Glasses 312\u003c\/p\u003e \u003cp\u003eArtificial Intelligence and Machine Learning 313\u003c\/p\u003e \u003cp\u003eWoven Together 314\u003c\/p\u003e \u003cp\u003eThe Race Has Begun 315\u003c\/p\u003e \u003cp\u003eNew Rules 316\u003c\/p\u003e \u003cp\u003eA Great Reset 317\u003c\/p\u003e \u003cp\u003eDoing Business in the Metaverse 317\u003c\/p\u003e \u003cp\u003eDigitalizing Humans 318\u003c\/p\u003e \u003cp\u003eMetaverse Markets 318\u003c\/p\u003e \u003cp\u003eInteroperability 318\u003c\/p\u003e \u003cp\u003ePrivacy and Safety 319\u003c\/p\u003e \u003cp\u003eRights and Regulations 320\u003c\/p\u003e \u003cp\u003eNew Humanity 320\u003c\/p\u003e \u003cp\u003eBuilding the Metaverse 321\u003c\/p\u003e \u003cp\u003eNext Steps 321\u003c\/p\u003e \u003cp\u003eNotes 322\u003c\/p\u003e \u003cp\u003eIndex 325\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eMajor thanks to Nigel Wyatt for creating the opportunity, and to our team at Wiley— Jim Minatel, Melissa Burlock, Pete Gaughan, Patrick Walsh, and Barath Kumar Rajasekaran— for the trust and patience throughout this process. Thanks to all the experts who took the time to contribute their\u003c\/p\u003e \u003cp\u003eunique insights to this book. Martina Welkhoff and Amy LaMeyer,for your preface and words of encouragement. Thanks to the inspiring members of our amazing metaverse ecosystem who contributed quotes to the book, namely (in alphabetical order): Alan Smithson, Alex Coulombe, Alina Kadblusky, Alon Grinshpoon, Amber Osbourne, Andres Leon-Geyer, Angeli Gianchandani, Anne\u003c\/p\u003e \u003cp\u003eAhola Ward, Antonia Forester, Antony Vitillo, Ash Richter, Ben Erwin, Brandon Powers, Brendan Bradley, Carla Gannis, Christina Heller, Cortney Harding, Christy Seville, Chris Valentine, Danilo\u003c\/p\u003e \u003cp\u003eCastro, David Parisi, Elena Piech, Emily Olman, Gonçalo Prata, Henry Keyser, James Watson, Jan Pflueger, Jason Chung, Jason McDowell, Jesse Alton, Jimmy Vainstein, Joanna Popper, Juliana\u003c\/p\u003e \u003cp\u003eLoh, Katie Hudson, Kavya Pearlman, Keisha Howard, Kiira Benzing, Linda Jacobson, Manuel Oliveira, Marco Magnano, Mariia Tintul, Marisa Borsboom, Mark Sage, Nuno Folhadela, Mike Pell,\u003c\/p\u003e \u003cp\u003eRafael Pavon, Regine Gilbert, Richard Ward, Robin White Owen, Sammy Popat, Sarah Hill, Sonya Haskins, Susan Persky, Susanna Pollock, Tupac Martir, Valentino Megale, Veronica Costa Orvalho,\u003c\/p\u003e \u003cp\u003eVince Kadlubek, and Unai Extremo.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738373239127,"sku":"9781119888581","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119888581.jpg?v=1723811989","url":"https:\/\/bookcurl.com\/products\/metaversed-9781119888581","provider":"Book Curl","version":"1.0","type":"link"}