{"product_id":"metaphor-wars-9781107415553","title":"Metaphor Wars","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe study of metaphor is now firmly established as a central topic within cognitive science and the humanities. This book explores the critical role that conceptual metaphors play in language, thought, cultural and expressive actions. It evaluates the arguments and evidence for and against conceptual metaphors across academic disciplines.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Raymond W. Gibbs, Jr discusses serious issues clearly, eloquently, and always listening to the arguments raised by the critics. He patiently presents his counter-arguments and talks about the many research results produced by the conceptual metaphor theory community, and outside it, results that many of the critics have not even heard of or simply ignored.' Zoltán Kövecses, Eötvös Loránd University, Budapest\u003cbr\u003e'This book, by one of the top researchers in cognitive linguistics, is an important contribution to the debate about how people use and understand metaphor … Scholars and researchers engaged directly in metaphor research will find it essential reading.' PsycCRITIQUES\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. What are metaphor wars?; 2. Conceptual metaphor analysis; 3. Identifying metaphors in language; 4. Inferring conceptual metaphors from language; 5. Psychology of conceptual metaphors in verbal metaphor use; 6. Conceptual metaphors in multimodal experience; 7. Conclusion and the future; Endnotes; References; Index.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":51768979259735,"sku":"9781107415553","price":29.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781107415553.jpg?v=1758719237","url":"https:\/\/bookcurl.com\/products\/metaphor-wars-9781107415553","provider":"Book Curl","version":"1.0","type":"link"}