{"product_id":"megatrends-in-food-and-agriculture-9781119391142","title":"Megatrends in Food and Agriculture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHighlights and examines the growing convergence between the food and agricultural industriesthe technological, environmental, and consumer-related drivers of this change, and the potential outcomes\u003c\/p\u003e \u003cp\u003eThis is the first book of its kind to connect food and the food industry with agriculture, water resources, and water management in a detailed and thorough way. It brings together a small community of expert authors to address the future of the food industry, agriculture (both for plants and animals), and waterand its role in a world of increasing demands on resources.\u003c\/p\u003e \u003cp\u003eThe book begins by highlighting the role of agriculture in today''s food industry from a historical perspectiveshowing how it has grown over the years. It goes on to examine water management; new ways of plant breeding not only based on genetic modification pathways; and the attention between major crops (soy, corn, wheat) and so-called orphan crops (coffee, cocoa, tropical fruits). The book then turns towards\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Agriculture and the Food Industry 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Role of Agriculture in Today’s Food Industry 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Introduction 3\u003c\/p\u003e \u003cp\u003e1.1.1 The Four Building Blocks 4\u003c\/p\u003e \u003cp\u003e1.1.2 Some History of Agriculture 5\u003c\/p\u003e \u003cp\u003e1.1.3 Eat More and Increase the Likelihood for Survival 6\u003c\/p\u003e \u003cp\u003e1.1.4 Food Can Be Grown and Plants Can Be Bred: What’s Next? 7\u003c\/p\u003e \u003cp\u003e1.1.5 From Very Old to Rather Recent Food]Preservation Techniques 9\u003c\/p\u003e \u003cp\u003e1.2 Agriculture: The Main Supplier to the Food Industry 10\u003c\/p\u003e \u003cp\u003e1.2.1 Artificial Ingredients 10\u003c\/p\u003e \u003cp\u003e1.2.2 The Main Raw Material Sources 11\u003c\/p\u003e \u003cp\u003e1.2.3 Milk’s the Star 12\u003c\/p\u003e \u003cp\u003e1.2.4 Milk…What Else? 13\u003c\/p\u003e \u003cp\u003e1.2.5 Other Excursions from Food 14\u003c\/p\u003e \u003cp\u003e1.2.6 Noncompeting Alternatives 15\u003c\/p\u003e \u003cp\u003e1.3 Agriculture’s New Role in Light of Food and Health 16\u003c\/p\u003e \u003cp\u003e1.3.1 Decades of Food Safety Rules and Regulations 18\u003c\/p\u003e \u003cp\u003e1.3.2 More Rules: What Do We Do? 20\u003c\/p\u003e \u003cp\u003e1.3.3 Raw Materials and Processes Become More Sophisticated 21\u003c\/p\u003e \u003cp\u003e1.4 Most Likely Drivers for Change in the Agriculture Industry 23\u003c\/p\u003e \u003cp\u003e1.5 Summary and Major Learning 25\u003c\/p\u003e \u003cp\u003eReferences 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Water Management in Modern Agriculture: The Role of Water and Water Management in Agriculture and Industry 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction 29\u003c\/p\u003e \u003cp\u003e2.2 Multiple Dimensions of Water 30\u003c\/p\u003e \u003cp\u003e2.3 On the Evolution of Water Institutions and Policies 33\u003c\/p\u003e \u003cp\u003e2.4 Reforming Water]Resource Management at the Micro]Level (Farm and Field) 35\u003c\/p\u003e \u003cp\u003e2.5 Reforming Regional Water]Allocation Regimes 38\u003c\/p\u003e \u003cp\u003e2.6 Improved Water Project Design 42\u003c\/p\u003e \u003cp\u003e2.7 Improved Water Quality 43\u003c\/p\u003e \u003cp\u003e2.8 Climate Change 44\u003c\/p\u003e \u003cp\u003e2.9 Summary and Major Learning 46\u003c\/p\u003e \u003cp\u003eReferences 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Innovation in Plant Breeding for a Sustainable Supply of High]Quality Plant Raw Materials for the Food Industry 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Introduction 53\u003c\/p\u003e \u003cp\u003e3.2 Challenges for Future Agricultures and Food Industries 54\u003c\/p\u003e \u003cp\u003e3.2.1 Strongly Growing Food Needs 54\u003c\/p\u003e \u003cp\u003e3.2.2 Energy Issues 56\u003c\/p\u003e \u003cp\u003e3.3 Genetic]Based Techniques for Plant Breeding in the Context of Agricultural Production 59\u003c\/p\u003e \u003cp\u003e3.3.1 Genetic Innovation and Agronomic Practices 59\u003c\/p\u003e \u003cp\u003e3.3.2 The Process of Plant Breeding and Its Main Limitations 61\u003c\/p\u003e \u003cp\u003e3.3.3 Preliminary Conclusions 67\u003c\/p\u003e \u003cp\u003e3.4 Trends: Shift in Allocation of Resources to Global Needs? 68\u003c\/p\u003e \u003cp\u003e3.4.1 Methodology 68\u003c\/p\u003e \u003cp\u003e3.4.2 Analysis of Investment in Seed Research and Development 69\u003c\/p\u003e \u003cp\u003e3.4.3 Analysis of Deviations and Distortions of R\u0026amp;D Investments and Production Volumes 71\u003c\/p\u003e \u003cp\u003e3.5 A First Set of Conclusions and Recommendations 77\u003c\/p\u003e \u003cp\u003e3.6 Summary and Major Learning 80\u003c\/p\u003e \u003cp\u003e3.7 Appendix Tables 81\u003c\/p\u003e \u003cp\u003eReferences 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Agriculture of Animals: Animal Proteins of the Future as Valuable and Sustainable Sources for the Food Industry 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Livestock and Animal Husbandry 87\u003c\/p\u003e \u003cp\u003e4.1.1 How We Got to Now 88\u003c\/p\u003e \u003cp\u003e4.2 Animals: A Source of High]Quality Proteins 89\u003c\/p\u003e \u003cp\u003e4.3 Animal Protein Demand in Emerging Markets 90\u003c\/p\u003e \u003cp\u003e4.4 Optimal Animal Welfare: Sustainable, Humane, and Healthy 93\u003c\/p\u003e \u003cp\u003e4.4.1 Animal Production Increase 95\u003c\/p\u003e \u003cp\u003e4.5 Animal]Breeding Programs 97\u003c\/p\u003e \u003cp\u003e4.5.1 Genomic Breeding of Animals 98\u003c\/p\u003e \u003cp\u003e4.6 The Use of Big Data for Management and Genetic Evaluations 102\u003c\/p\u003e \u003cp\u003e4.7 Summary and Major Learning 106\u003c\/p\u003e \u003cp\u003eReferences 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Future of the Food Industry 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Food Trends—The New Food—Enough Food? 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Historical Food Trends: From Then to Now 111\u003c\/p\u003e \u003cp\u003e5.1.1 Food and Beverages during the Period of Classical Greece 111\u003c\/p\u003e \u003cp\u003e5.1.2 Food and Beverages in the Roman Empire 113\u003c\/p\u003e \u003cp\u003e5.1.3 Food in Medieval Times in Central Europe 115\u003c\/p\u003e \u003cp\u003e5.1.4 From European Renaissance and Enlightenment to the First Industrial Revolution 118\u003c\/p\u003e \u003cp\u003e5.1.5 Food in the 20th Century: The Real Food Revolution 121\u003c\/p\u003e \u003cp\u003e5.2 Present]Day Food Fashions and Trends: A Never]Ending Story 124\u003c\/p\u003e \u003cp\u003e5.2.1 Food and Nutrition Trends: A Story of Perception, Deception, and Beliefs 125\u003c\/p\u003e \u003cp\u003e5.3 New Food Sources: New Protein Sources 128\u003c\/p\u003e \u003cp\u003e5.3.1 Insects: A New Food Source? 129\u003c\/p\u003e \u003cp\u003e5.3.2 Increased Food Security through Exploiting New Protein Sources 130\u003c\/p\u003e \u003cp\u003e5.3.3 A “Crazy” Idea for Other Food Sources: Beyond Proteins 131\u003c\/p\u003e \u003cp\u003e5.4 Vegetarian Food and Its Potential Societal and Economic Impact 132\u003c\/p\u003e \u003cp\u003e5.5 Urban Gardening and Urban Agriculture 134\u003c\/p\u003e \u003cp\u003e5.5.1 The Urban Bee]Highways 136\u003c\/p\u003e \u003cp\u003e5.6 Summary and Major Learning 137\u003c\/p\u003e \u003cp\u003eReferences 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The New Food Industry Business Model: From B2C to B2B, from Product Manufacture to Selling Know]How, and from Now to Then 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 The Old: Develop, Manufacture, and Sell (“Demase”) 141\u003c\/p\u003e \u003cp\u003e6.1.1 The Fall of the Righteous 142\u003c\/p\u003e \u003cp\u003e6.2 The New: The Customer Is King, the Consumer Is an Enabler, and from B2C to B2B 144\u003c\/p\u003e \u003cp\u003e6.2.1 Slotting Allowance 145\u003c\/p\u003e \u003cp\u003e6.2.2 Retailers Become the Most Important Partners for Food and Beverage Companies 146\u003c\/p\u003e \u003cp\u003e6.2.3 How This Could Work: A Possible Path and Examples 147\u003c\/p\u003e \u003cp\u003e6.3 From Selling Products to Selling Know]How 150\u003c\/p\u003e \u003cp\u003e6.3.1 The Knowledge]Centric Company 152\u003c\/p\u003e \u003cp\u003e6.3.2 Engaging, Interacting, and Selling: The New Etiquette 154\u003c\/p\u003e \u003cp\u003e6.4 The Community of Consumers: It’s What They Want that Counts! 155\u003c\/p\u003e \u003cp\u003e6.4.1 The Consumers Become Involved 158\u003c\/p\u003e \u003cp\u003e6.5 Food]Related Trends and Hypes in Today’s Societies: An Outlook to the Future 161\u003c\/p\u003e \u003cp\u003e6.6 Summary and Major Learning 163\u003c\/p\u003e \u003cp\u003eReferences 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Internet of Just about Everything: Impact on Agriculture and Food Industry 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Modern Cooking: Forward to the Past 167\u003c\/p\u003e \u003cp\u003e7.1.1 The Role of Robotics and Connectivity 169\u003c\/p\u003e \u003cp\u003e7.2 Everything Is Online and Everyone Is Online—All the Time 171\u003c\/p\u003e \u003cp\u003e7.3 Food and Agriculture: The New Hardware and Software 174\u003c\/p\u003e \u003cp\u003e7.3.1 Big Data Are Here to Stay 176\u003c\/p\u003e \u003cp\u003e7.3.2 Agriculture and Space Science: The New Connection 176\u003c\/p\u003e \u003cp\u003e7.3.3 Impact on the Food Industry and the Consumer in the Middle 178\u003c\/p\u003e \u003cp\u003e7.4 An Attempt at Peaking Ahead: Will There Still Be an Agriculture or Food Industry? 179\u003c\/p\u003e \u003cp\u003e7.4.1 Bigger Is Not Always Better 180\u003c\/p\u003e \u003cp\u003e7.4.2 Elements that Will Stay and Others that Might Disappear 182\u003c\/p\u003e \u003cp\u003e7.5 Summary and Major Learning 186\u003c\/p\u003e \u003cp\u003eReferences 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Nutrition: The Old Mantra … the New Un]Word 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Nutrition: What’s All the Fuss about? 191\u003c\/p\u003e \u003cp\u003e8.1.1 The Hottest New Food Trends 192\u003c\/p\u003e \u003cp\u003e8.1.2 The Debate Continues: What’s Good and What’s Not Good for You? 195\u003c\/p\u003e \u003cp\u003e8.1.3 And Here We Go Again: Fasting Can Do You an Awful Lot of Good 196\u003c\/p\u003e \u003cp\u003e8.1.4 A Few Simple Tips When It Comes to Healthy and Happy Eating 197\u003c\/p\u003e \u003cp\u003e8.2 A Bit of Nutrition History 198\u003c\/p\u003e \u003cp\u003e8.2.1 Low and Reduced, Lower and “Reduced]Er”: Low or Reduced Fat 202\u003c\/p\u003e \u003cp\u003e8.2.2 Low or Reduced Salt 203\u003c\/p\u003e \u003cp\u003e8.2.3 Low or Reduced Sugar and No Sugar 204\u003c\/p\u003e \u003cp\u003e8.2.4 Low Saturated Fats, Good Monounsaturated Fats, More Polyunsaturated Fats, and Lots of Ω3 Fats 206\u003c\/p\u003e \u003cp\u003e8.3 Typical Nutrition Controversies 208\u003c\/p\u003e \u003cp\u003e8.3.1 So Many Recommendations…Too Many? 208\u003c\/p\u003e \u003cp\u003e8.3.2 More Controversies 210\u003c\/p\u003e \u003cp\u003e8.4 Food and Claims, Food and Benefits 211\u003c\/p\u003e \u003cp\u003e8.5 Summary and Major Learning 214\u003c\/p\u003e \u003cp\u003eReferences 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 The New Food World 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 A Food Company Transforms Itself 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 The Not]So]New Realities 221\u003c\/p\u003e \u003cp\u003e9.1.1 Automation Is Here…For Quite Some Time Actually 223\u003c\/p\u003e \u003cp\u003e9.1.2 The Novel Directions in Food and Agriculture are Governed by Regulatory Involvement 225\u003c\/p\u003e \u003cp\u003e9.1.3 All]Natural Industrial Food Products: The Way Forward? 226\u003c\/p\u003e \u003cp\u003e9.2 From Product to Know]How Seller: An Encore 227\u003c\/p\u003e \u003cp\u003e9.2.1 Some Assumptions as to How This May Function 228\u003c\/p\u003e \u003cp\u003e9.2.2 What are Possible Consequences for Food Ingredient Suppliers? 230\u003c\/p\u003e \u003cp\u003e9.3 Anticipating the Inevitable: Possible Scenarios 234\u003c\/p\u003e \u003cp\u003e9.3.1 Possible Future Models and Scenarios 238\u003c\/p\u003e \u003cp\u003e9.3.2 The Return Of Medical Food? 239\u003c\/p\u003e \u003cp\u003e9.4 Reality or Fiction? Reality and Fiction! 241\u003c\/p\u003e \u003cp\u003e9.4.1 A New Manufacturing Reality 242\u003c\/p\u003e \u003cp\u003e9.5 Summary and Major Learning 244\u003c\/p\u003e \u003cp\u003eReferences 246\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Food for the Future: A Future for Food 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Proactive Agriculture 247\u003c\/p\u003e \u003cp\u003e10.1.1 What If Agriculture Anticipated Real Food Requirements and Trends? 249\u003c\/p\u003e \u003cp\u003e10.2 Democratized Agriculture 252\u003c\/p\u003e \u003cp\u003e10.2.1 Agrihood 253\u003c\/p\u003e \u003cp\u003e10.2.2 Permaculture 254\u003c\/p\u003e \u003cp\u003e10.2.3 From Large to Small 259\u003c\/p\u003e \u003cp\u003e10.2.4 The Growing Role of Urban Agriculture: Self]Centeredness or Community Driven? 261\u003c\/p\u003e \u003cp\u003e10.3 Agriculture and Food Manufacture in Exotic Places 264\u003c\/p\u003e \u003cp\u003e10.3.1 An Ice Cream Factory in Greenland? 265\u003c\/p\u003e \u003cp\u003e10.3.2 A Chocolate Factory in Ghana? 266\u003c\/p\u003e \u003cp\u003e10.4 A Future for Food 269\u003c\/p\u003e \u003cp\u003e10.4.1 What about the Role of Restaurants? 269\u003c\/p\u003e \u003cp\u003e10.4.2 Pet Food Is Food, Too 270\u003c\/p\u003e \u003cp\u003e10.4.3 Will We Eat Food in Pill Format? 271\u003c\/p\u003e \u003cp\u003e10.5 Summary and Major Learning 273\u003c\/p\u003e \u003cp\u003eReferences 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Summary and Outlook 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11.1 Introduction 277\u003c\/p\u003e \u003cp\u003e11.1.1 The Role of Agriculture in Today’s Food Industry 278\u003c\/p\u003e \u003cp\u003e11.1.2 Food]Preservation Techniques 279\u003c\/p\u003e \u003cp\u003e11.1.3 Agriculture Is the Main Raw Material Supplier to Be Transformed to Food 280\u003c\/p\u003e \u003cp\u003e11.1.4 Nonfood Uses of Agricultural Raw Materials 280\u003c\/p\u003e \u003cp\u003e11.1.5 Agriculture in a World of Rules and Regulations 280\u003c\/p\u003e \u003cp\u003e11.1.6 Food Raw Materials and Process Became More Sophisticated and Complex 281\u003c\/p\u003e \u003cp\u003e11.2 Water Management in Modern Agriculture 281\u003c\/p\u003e \u003cp\u003e11.2.1 The “Water Reform” 282\u003c\/p\u003e \u003cp\u003e11.2.2 Water Productivity 282\u003c\/p\u003e \u003cp\u003e11.2.3 Water]Related Government Policies 283\u003c\/p\u003e \u003cp\u003e11.2.4 Getting It Right: Policies and Price 283\u003c\/p\u003e \u003cp\u003e11.2.5 Controlling Water Quality 284\u003c\/p\u003e \u003cp\u003e11.3 Innovation in Plant Breeding: High]Quality Plant Raw Materials for the Food Industry 285\u003c\/p\u003e \u003cp\u003e11.3.1 Agricultural Plant Output: The Essential Raw Material Source for the Food Industry 285\u003c\/p\u003e \u003cp\u003e11.3.2 Demand Forecast Based on Food Requirements 285\u003c\/p\u003e \u003cp\u003e11.3.3 Genetic Improvement of Cultivated Crops 285\u003c\/p\u003e \u003cp\u003e11.3.4 The Major Crops versus “Orphan Crops” 286\u003c\/p\u003e \u003cp\u003e11.4 The Agriculture of Animals: Valuable and Sustainable Sources for the Food Industry 286\u003c\/p\u003e \u003cp\u003e11.4.1 Growing Population: Growing Amount of Livestock 287\u003c\/p\u003e \u003cp\u003e11.4.2 Animal Health and Intensive Farming 287\u003c\/p\u003e \u003cp\u003e11.4.3 Animal Breeding 287\u003c\/p\u003e \u003cp\u003e11.4.4 Good Farm Management: Good Data Management 288\u003c\/p\u003e \u003cp\u003e11.5 The Food Trends—the New Food—Enough Food? 288\u003c\/p\u003e \u003cp\u003e11.5.1 Food and Beverage Fashions and Trends of the Past 289\u003c\/p\u003e \u003cp\u003e11.5.2 The “Real” Food Revolution of the 20th Century 289\u003c\/p\u003e \u003cp\u003e11.5.3 Present]Day Food and Nutrition Trends 290\u003c\/p\u003e \u003cp\u003e11.5.4 New Food Sources: New Protein Sources 290\u003c\/p\u003e \u003cp\u003e11.5.5 Vegetarian Food and Its Impact on Society 291\u003c\/p\u003e \u003cp\u003e11.5.6 The Role of Urban Agriculture and Bees 291\u003c\/p\u003e \u003cp\u003e11.6 New Business Models for the Food Industry 292\u003c\/p\u003e \u003cp\u003e11.6.1 From “Consumer Is King” to “Customer Is King”: Retailers Become Real Partners 292\u003c\/p\u003e \u003cp\u003e11.6.2 Good]Bye to Selling Products and Hello to Selling Know]How 293\u003c\/p\u003e \u003cp\u003e11.6.3 Consumers Become Involved 294\u003c\/p\u003e \u003cp\u003e11.7 The Internet of Just about Everything and What This Means for Agriculture and Food 295\u003c\/p\u003e \u003cp\u003e11.7.1 Modern Cooking: A Brief Look to the Past 295\u003c\/p\u003e \u003cp\u003e11.7.2 Robotics and Connectivity 296\u003c\/p\u003e \u003cp\u003e11.7.3 Food and Agriculture: Big Data 296\u003c\/p\u003e \u003cp\u003e11.7.4 Will There Still Be Agriculture and Food Industries? 297\u003c\/p\u003e \u003cp\u003e11.7.5 What Will Remain, and What Will Disappear? 297\u003c\/p\u003e \u003cp\u003e11.8 Nutrition: What Else? 299\u003c\/p\u003e \u003cp\u003e11.8.1 Healthy and Happy Eating 299\u003c\/p\u003e \u003cp\u003e11.8.2 A Short History of Nutrition 300\u003c\/p\u003e \u003cp\u003e11.8.3 Nutrition Controversies 301\u003c\/p\u003e \u003cp\u003e11.8.4 Claims and Benefits 302\u003c\/p\u003e \u003cp\u003e11.9 The Company Transforms Itself 302\u003c\/p\u003e \u003cp\u003e11.9.1 The Role of Automation: Threat or Blessing? 303\u003c\/p\u003e \u003cp\u003e11.9.2 Regulatory Involvement in the Industry 303\u003c\/p\u003e \u003cp\u003e11.9.3 The New Business Model 2.1 304\u003c\/p\u003e \u003cp\u003e11.9.4 Scenarios of Relevance for Food and Agriculture 304\u003c\/p\u003e \u003cp\u003e11.9.5 Medical Food: A Future? 305\u003c\/p\u003e \u003cp\u003e11.9.6 Reality or Fiction? 306\u003c\/p\u003e \u003cp\u003e11.10 Agriculture Listens, Finally? 306\u003c\/p\u003e \u003cp\u003e11.10.1 Agriculture and Farming at the Fingertips of Everyone 307\u003c\/p\u003e \u003cp\u003e11.10.2 Small Is Beautiful 308\u003c\/p\u003e \u003cp\u003e11.10.3 Is Urban Agriculture a Sign of Self]Centeredness or Is It Community Driven? 308\u003c\/p\u003e \u003cp\u003e11.10.4 Manufacturing Food Where It Makes Sense 309\u003c\/p\u003e \u003cp\u003e11.10.5 What Role Do Restaurants Play? 309\u003c\/p\u003e \u003cp\u003e11.10.6 The Role of Pet Food in the Food Industry 310\u003c\/p\u003e \u003cp\u003e11.10.7 Food in the Format of Pills? Will Consuming Food Pills Be Part of Megatrends? 310\u003c\/p\u003e \u003cp\u003eIndex 313\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407045075287,"sku":"9781119391142","price":92.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119391142.jpg?v=1730497986","url":"https:\/\/bookcurl.com\/products\/megatrends-in-food-and-agriculture-9781119391142","provider":"Book Curl","version":"1.0","type":"link"}