{"product_id":"medicine-the-market-and-the-mass-media-9780415650052","title":"Medicine the Market and the Mass Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis collection opens up the post war history of public health to sustained research-based historical scrutiny. \u003cem\u003eMedicine, the Market and the Mass Media\u003c\/em\u003e examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.\u003c\/p\u003e\u003cp\u003eTaking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. \u003c\/p\u003e\u003cp\u003eThis international collection will appeal to public health professionals, students of the history of medicince and of heath policy\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword Acknowledgements Contributors Abbreviations List of Tables and Figures \u003cstrong\u003eIntroduction \u003c\/strong\u003eMedicine, the Market and the Mass Media \u003cstrong\u003ePart 1 Interwar Influence on Post War Public Health \u003c\/strong\u003e1. Atlantic Crossings in the Measurement of Health2. Between War Propaganda and Advertising\u003cem\u003e Part 2 The Importance of the Media in Post War Public Health \u003c\/em\u003e3. The Media and the Management of a Food Crisis4. Uneasy Prevention\u003cem\u003e Part 3 Industrial Models, Public Health and Health Services \u003c\/em\u003e5. Managerialism Avant La Lettre?6. From Evidence to Market 7. The 'Invisible Industrialist' and Public Health 8. Drug Regulation and the Welfare State\u003cem\u003e Part 4 Changing Models and Different National Styles \u003c\/em\u003e9. Cleansing the Air and Promoting Health10. Americans and Pavlovians11. Science, Markets and Public Health\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51767523967319,"sku":"9780415650052","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415650052.jpg?v=1758713617","url":"https:\/\/bookcurl.com\/products\/medicine-the-market-and-the-mass-media-9780415650052","provider":"Book Curl","version":"1.0","type":"link"}