{"product_id":"media-literacy-9781440831157","title":"Media Literacy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCovering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.\u003c\/b\u003eThis fourth edition of \u003ci\u003eKeys to Interpreting Media Messages\u003c\/i\u003e supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media particularly in digital, interactive formsthis book addresses all forms of information disseminated via mass communication.Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSilverblatt (Webster Univ.) and his fellow authors carefully scaffold this book to include introductory definitions of media literacy terminology in sociocultural and political contexts in which media are produced, distributed, and consumed. . . . The book could be incorporated into introductory-level undergraduate or graduate courses in media studies, journalism, and communications and enjoyed by anyone interested in learning more about mass media. . . . Summing Up: Recommended. Lower-division undergraduates, graduate students, general readers. * Choice *","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":53187490808151,"sku":"9781440831157","price":35.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/media-literacy-9781440831157","provider":"Book Curl","version":"1.0","type":"link"}