{"product_id":"media-and-digital-management-9783319713458","title":"Media and Digital Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBeing a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, \u003ci\u003ecreating \u003c\/i\u003ea media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, \u003ci\u003eharvesting \u003c\/i\u003ethe product created: market research, marketing, pricing, and distribution. And third, the \u003ci\u003econtrol\u003c\/i\u003e loop: media accounting and strategy planning. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eIn the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction\u003c\/p\u003e\u003cp\u003e2. The Information Environment\u003c\/p\u003e\u003cp\u003e3. Production Management in Media and Information\u003c\/p\u003e\u003cp\u003e4. Technology Management in Media and Information Firms\u003c\/p\u003e\u003cp\u003e5. Human Resource Management for Media and Information Firms\u003c\/p\u003e\u003cp\u003e6. Financing Media, Information, and Communication\u003c\/p\u003e\u003cp\u003e7. Intellectual Asset Management\u003c\/p\u003e\u003cp\u003e8. Managing Law and Regulation\u003c\/p\u003e\u003cp\u003e9. Demand and Market Research for Media and Information Products\u003c\/p\u003e\u003cp\u003e10. Marketing of Media and Information\u003c\/p\u003e\u003cp\u003e11. Pricing of Media and Information\u003c\/p\u003e\u003cp\u003e12. Distribution of Media and Information\u003c\/p\u003e\u003cp\u003e13. Accounting in Media and Information Firms\u003c\/p\u003e\u003cp\u003e14. Strategy Planning in Media and Information Firms\u003c\/p\u003e\u003cp\u003e15. Concluding Observations\u003c\/p\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":51043866214743,"sku":"9783319713458","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783319713458.jpg?v=1750959761","url":"https:\/\/bookcurl.com\/products\/media-and-digital-management-9783319713458","provider":"Book Curl","version":"1.0","type":"link"}