{"product_id":"measuring-the-networked-nonpro-9781118137604","title":"Measuring the Networked Nonpro","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe tools nonprofits need to measure the impact of their social media\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e   \u003cp\u003eHaving a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.\u003c\/p\u003e  \u003cbr\u003e \u003cul\u003e \u003cli\u003eA hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eWritten by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eFilled with to\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFigures and Tables xi\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eLaura Arrillaga-Andreessen\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003ePreface: The Queen of Nonprofits Meets the Goddess of Measurement xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxiii\u003c\/p\u003e \u003cp\u003eThe Authors xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One : \u003c\/b\u003eIntroduction of Concepts 1\u003c\/p\u003e \u003cp\u003eOne The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3\u003c\/p\u003e \u003cp\u003eTwo The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two : \u003c\/b\u003eBasic Measurement Principles, How-Tos, and Best Practices 27\u003c\/p\u003e \u003cp\u003eThree Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29\u003c\/p\u003e \u003cp\u003eFour Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41\u003c\/p\u003e \u003cp\u003eFive Don’t Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59\u003c\/p\u003e \u003cp\u003eSix The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77\u003c\/p\u003e \u003cp\u003eSeven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99\u003c\/p\u003e \u003cp\u003eEight Measurement Tools: How to Choose and Use the Right Tool for the Job 119\u003c\/p\u003e \u003cp\u003eNine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three : \u003c\/b\u003eAdvanced Measurement Concepts and Practices for Networked Nonprofits 171\u003c\/p\u003e \u003cp\u003eTen Measuring What Really Matters: The Importance and Measurement of Relationships 173\u003c\/p\u003e \u003cp\u003eEleven Understanding, Visualizing, and Improving Networks 187\u003c\/p\u003e \u003cp\u003eTwelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203\u003c\/p\u003e \u003cp\u003eThirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit’s Best Friend 221\u003c\/p\u003e \u003cp\u003eFourteen Measuring the Impact of the Crowd 235\u003c\/p\u003e \u003cp\u003eEpilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245\u003c\/p\u003e \u003cp\u003eAppendix A: Measuring Relationships and Relationship Research 247\u003c\/p\u003e \u003cp\u003eAppendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251\u003c\/p\u003e \u003cp\u003eAppendix C: Social Media Measurement Checklist 255\u003c\/p\u003e \u003cp\u003eAppendix D: A Checklist for Monitoring Services 261\u003c\/p\u003e \u003cp\u003eNotes 269\u003c\/p\u003e \u003cp\u003eGlossary 281\u003c\/p\u003e \u003cp\u003eResources for Tools, Tutorials, and Assistance 287\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406835327319,"sku":"9781118137604","price":25.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118137604.jpg?v=1730497281","url":"https:\/\/bookcurl.com\/products\/measuring-the-networked-nonpro-9781118137604","provider":"Book Curl","version":"1.0","type":"link"}