{"product_id":"measuring-marketing-9781501515767","title":"Measuring Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1: Corporate Financial Metrics  1     Chapter 1: Revenue  3     Chapter 2: Gross Profit  7     Chapter 3: Value-to-Volume Ratio  9     Chapter 4: Net Profit  13     Chapter 5: Earnings-Based Value  17     Chapter 6: Return on Sales  23     Chapter 7: Return on Assets  25     Chapter 8: Return on Equity  27     Part 2: Marketing Planning Measures  31     Chapter 9: Market Share  33     Chapter 10: Relative Market Share  35     Chapter 11: Market Growth  37     Chapter 12: Market Demand  39     Chapter 13: Market Penetration  41     Chapter 14: Program\/Nonprogram Ratio  47     Chapter 15: Program\/Payroll Ratio  49     Chapter 16: Causal Forecast  51     Chapter 17: Time Series Analysis  57     Part 3: Brand Metrics  63     Chapter 18: Brand Equity  65     Chapter 19: Brand Scorecards  71     Chapter 20: Brand Premium  75     Chapter 21: Brand Contribution and Review Analysis  81     Part 4: Customers Metrics  85     Chapter 22: Net Sales Contribution  91     Chapter 23: Time-Driven Activity-Based Costing  93     Chapter 24: Segment Profitability  95     Chapter 25: Customer Profitability  99     Chapter 26: Share of Customer  101     Chapter 27: Return on CustomerSM  105     Chapter 28: New Customer Gains  109     Chapter 29: Customer Acquisition Costs  113     Chapter 30: Cost Per Lead  117     Chapter 31: Retention Rate  121     Chapter 32: Churn Rate  125          Chapter 33: Consumer Franchise  129     Chapter 34: Customer Equity and Customer Lifetime Value  133     Chapter 35: Customer Brand Value  137     Chapter 36: Customer Losses  139     Part 5: Product\/Offering Metrics  143     Chapter 37: Usage  145     Chapter 38: New Product Purchase Rate  147     Chapter 39: Marketing Cost Per Unit  151     Part 6: Price Matrics  153     Chapter 40: Price  155     Chapter 41: Mark-Up Pricing  159     Chapter 42: Target Return Pricing  163     Chapter 43: Sales Price Variance  165     Chapter 44: Markdown Goods Percentage  169     Chapter 45: Profit Impact  171     Part 7: Advertising\/Promotion Metrics  175     Chapter 46: Share of Voice  177     Chapter 47: Recall  179     Chapter 48: Recognition  183     Chapter 49: Reach  185     Chapter 50: Frequency  187     Chapter 51: Gross Rating Points  189     Chapter 52: Cost Per Gross Rating Point  193     Chapter 53: Response Rate  195     Chapter 54: Conversion Rate  199     Chapter 55: Advertising-To-Sales Ratio  201     Chapter 56: Promotion Profit  203     Part 8: Direct Marketing Metrics  207     Chapter 57: Direct Marketing Revenue Goals  209     Chapter 58: Direct Marketing Profit Goals  213     Chapter 59: Direct Marketing Gross Profit  215     Chapter 60: Direct Marketing Net Profit  217     Chapter 61: Direct Marketing Return On Investment  219     Part 9: Digital\/Social Metrics  221     Chapter 62: Gross Page Impressions (Or Gross Page Requests)  223     Chapter 63: Word of Mouth  225     Chapter 64: Total Clicks  1          Chapter 65: Click Through Rate  229     Chapter 66: Cost Per Click  231     Chapter 67: Cost Per Action  235     Chapter 68: Pay Per Lead  237     Chapter 69: Activity Ratio for Social Media  239     Chapter 70: Deductive Social Media Return on Investment  241     Chapter 71: Resolution Time  243     Chapter 72: Social Media Profitability  245     Chapter 73: Bounce Rate  247     Chapter 74: Return On Advertising Spend  249     Part 10: Place\/Distribution Metrics  251     Chapter 75: Cost Per Sales Dollar  253     Chapter 76: Transactions Per Customer  255     Chapter 77: Transactions Per Hour  257     Chapter 78: Average Transaction Size  259     Chapter 79: Avergage Items Per Transaction  261     Chapter 80: Hourly Customer Traffic  265     Chapter 81: Returns to Net Sales  267     Chapter 82: Inventory Turnover  269     Chapter 83: Percent Inventory Carrying Costs  271     Chapter 84: Gross Margin Return on Inventory Investment  273     Chapter 85: Sales Per Square Foot  277     Chapter 86: Sales\/Profits Per Employee  279     Chapter 87: Retail Close Ratio  281     Chapter 88: Retail Margin Percentage  285     Chapter 89: Percent Utilization of Discounts  287     Chapter 90: Shrinkage to Net Sales  289     Part 11: Sales Metrics     Chapter 91: Net Sales Contribution  297     Chapter 92: Absolute Index  299     Chapter 93: Relative Index  303     Chapter 94: Percent of Sales  305     Chapter 95: Independent Sales Representative Analysis  309     Chapter 96: Turnover Rate  311     Chapter 97: Recruiting  315     Chapter 98: Breakdown Approach  317     Chapter 99: Workload Approach  321     Chapter 100: Sales Performance Quotas  327     Chapter 101: Average Sales Per Call  335     Chapter 102: Close Process and Close Ratio  337          Chapter 103: Cost Per Call  341     Chapter 104: Break-Even Sales Volume  343     Chapter 105: Sales Productivity  347     Chapter 106: Four Factor Model  351     Chapter 107: Sales Variance Analysis  355     Chapter 108: Sales Volume Variance  361     Chapter 109: Sales Enablement  365     Chapter 110: Net Promoter ScoreR  367     Index","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":48885907849559,"sku":"9781501515767","price":29.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501515767.jpg?v=1722538121","url":"https:\/\/bookcurl.com\/products\/measuring-marketing-9781501515767","provider":"Book Curl","version":"1.0","type":"link"}