{"product_id":"maximum-influence-the-12-universal-laws-of-power-persuasion-9780814432099","title":"Maximum Influence The 12 Universal Laws of Power Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSalespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. \u003cp\u003eAuthor and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectationâand nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: \u003c\/p\u003e\u003cp\u003eâ Read anyone instantly â Get people to trust you instinctively â Change minds easily â And convince anyone to give you almost anything \u003c\/p\u003e\u003cp\u003eWith new case studies and cutting-edge influencing t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e Contents \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Foreword \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Acknowledgments \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Introduction \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 1. The Power of Persuasion \u003c\/p\u003e \u003cp\u003e Key to Success \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 2. Subconscious Triggers \u003c\/p\u003e \u003cp\u003e The Automatic Yes \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 3. The Law of Connectivity \u003c\/p\u003e \u003cp\u003e Contagious Cooperation \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 4. The Law of Involvement \u003c\/p\u003e \u003cp\u003e Create and Maintain Interest \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 5. The Law of Esteem \u003c\/p\u003e \u003cp\u003e How Praise Releases Energy \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 6. The Law of Obligation \u003c\/p\u003e \u003cp\u003e How to Get Anyone to Do a Favor for You \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 7. The Law of Dissonance \u003c\/p\u003e \u003cp\u003e Internal Pressure Is the Secret \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 8. The Law of Verbal Packaging \u003c\/p\u003e \u003cp\u003e The Leverage of Language \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 9. The Law of Association \u003c\/p\u003e \u003cp\u003e Create the Environment of Influence \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 10. The Law of Balance \u003c\/p\u003e \u003cp\u003e Logical Mind Versus Emotional Heart \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 11. The Law of Expectations \u003c\/p\u003e \u003cp\u003e The Impact of Suggestion \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 12. The Law of Contrast \u003c\/p\u003e \u003cp\u003e How to Make Price (or Time) a Nonissue \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 13. The Law of Social Validation \u003c\/p\u003e \u003cp\u003e The Art of Social Pressure \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 14. The Law of Scarcity \u003c\/p\u003e \u003cp\u003e Get Anyone to Take Immediate Action \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e 15. The Inside Secrets of Maximum Influence \u003c\/p\u003e \u003cp\u003e Your Prepersuasion Checklist \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Epilogue \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Notes \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Index \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e About the Author \u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51768164745559,"sku":"9780814432099","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814432099.jpg?v=1758716650","url":"https:\/\/bookcurl.com\/products\/maximum-influence-the-12-universal-laws-of-power-persuasion-9780814432099","provider":"Book Curl","version":"1.0","type":"link"}