{"product_id":"maximum-impact-9781475858921","title":"Maximum Impact","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMaximum Impact is an affirmation of the importance of communication by America's local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today's literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran  to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including p\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword\u003cbr\u003eOpening Testimonial\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eChapter 1: Communicating as a Purpose-Driven Team\u003c\/p\u003e\u003cp\u003eChapter 2: The Importance of ‘We” not “Me”\u003c\/p\u003e\u003cp\u003eChapter 3: Communicating When Leaders Differ\u003cbr\u003eChapter 4: Board Meetings and Messages\u003c\/p\u003e\u003cp\u003eChapter 5: An Informed School Family can be an Engaged School Family\u003cbr\u003eChapter 6: Two-way Communicating Via the News Media \u003c\/p\u003e\u003cp\u003eChapter 7: Know when to Talk and Know when to hold Back\u003c\/p\u003e\u003cp\u003eChapter 8: Learning and Practicing the Art of Listening \u003c\/p\u003e\u003cp\u003eChapter 9: Social Speaking – Online Engagement Matters\u003c\/p\u003e\u003cp\u003eChapter 10: Putting the Forward Focus on Growth\u003c\/p\u003e\u003cp\u003eChapter 11: Building – and Maintaining – Support for Schools\u003c\/p\u003e\u003cp\u003eChapter 12: Success: See It, Speak It\u003c\/p\u003e\u003cp\u003eChapter 13: Communicating in a Timely Manner in Calm and in Crisis\u003c\/p\u003e\u003cp\u003eChapter 14: Mistakes Happen and How We Acknowledge Them Matters\u003c\/p\u003e\u003cp\u003eChapter 15: Crafting a Year-round Schedule to Communicate School Success\u003cbr\u003eConclusion: A Final Thought\u003cbr\u003eAfterword\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040324944215,"sku":"9781475858921","price":23.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475858921.jpg?v=1750946391","url":"https:\/\/bookcurl.com\/products\/maximum-impact-9781475858921","provider":"Book Curl","version":"1.0","type":"link"}