{"product_id":"mavericks-money-and-men-9781439913062","title":"Mavericks Money and Men","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe American Football League, established in 1960, was innovative both in its commitment to finding talented, overlooked playersparticularly those who played for historically black colleges and universitiesand in the decision by team owners to share television revenues.In Mavericks, Money and Men, football historian Charles Ross chronicles the AFL's key events, including Buck Buchanan becoming the first overall draft pick in 1963, and the 1965 boycott led by black players who refused to play in the AFL-All Star game after experiencing blatant racism. He also recounts how the success of the AFL forced a merger with the NFL in 1969, which arguably facilitated the evolution of modern professional football.   Ross shows how the league, originally created as a challenge to the dominance of the NFL, pressured for and ultimately accelerated the racial integration of pro football and also allowed the sport to adapt to how African Americans were themselves changing the game.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eA New League with New Opportunities\u003cbr\u003e “We Don't Tote No Coloreds”\u003cbr\u003e “We Will Kick to the Clock”\u003cbr\u003e Boycott in New Orleans\u003cbr\u003e From Merger to Super Bowl\u003cbr\u003e The New NFL\u003cbr\u003e Marlin Briscoe and the Dawn of Black Quarterbacks\u003cbr\u003e The Birth of Modern Pro Football\u003c\/p\u003e\u003cp\u003eEpilogue: The State of the Game II\u003c\/p\u003e\u003cp\u003eNotes\u003cbr\u003e Bibliography\u003cbr\u003e Index\u003c\/p\u003e","brand":"Temple University Press,U.S.","offers":[{"title":"Default Title","offer_id":49408311787863,"sku":"9781439913062","price":60.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781439913062.jpg?v=1730502394","url":"https:\/\/bookcurl.com\/products\/mavericks-money-and-men-9781439913062","provider":"Book Curl","version":"1.0","type":"link"}