{"product_id":"matching-your-message-to-the-audience-9781475803921","title":"Matching Your Message to the Audience","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMatching Your Message to the Audience provides school administrators with principles and practical steps for creating messages that encourage a positive response.  The reader learns strategies for matching the structure, language, and tone of the written or spoken message to each reader or listener to encourage teachers, parents and others to be open during the conversation with the administrator.  A prime goal of communication is to encourage staff to be active thinkers who are involved in making decisions that improve the school.  The paradigm presented in this book is designed to increase the efficiency of organizing both spoken and written communication markedly. This book shows school administrators how to apply analytical thinking skills to their written and spoken communications.    This book is divided into two parts.  The first part of the book centers on the key concept of matching how you communicate to maximize a positive audience response.  The second part of this book foc\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ePauker and Hibbard have written a blueprint which links achieving gifted leadership through effective communication. The book outlines a formula which integrates assessing the psychology of the people you lead while selecting the right language and approach to communicate the direction for the future. The text and practice exercises will resonant for beginning, middle or seasoned educators. This is a generous, thoughtful, pragmatic roadmap for our global society where 'instant' communication often results in less than stellar responses. The book is bound to be a 'Home Run' among not only educators but leaders beyond school boundaries because the principles of communication defined are generically applicable in many arenas. -- Jacqueline Jacoby, former superintendent of schools, professor and founder of JVJ Educational Consulting with over 35 years of successful leadership in education\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  PART I:\tUNDERSTANDING THE AUDIENCE OF THE MESSAGE  Chapter 1: Creating A Communication Match \t Introduction  \tThinking about the Audience   \tExercises To Increase Understanding and Promote Discussion   \tThinking about the Message Tone   \tThinking about Communication Matches  \t(Three basic questions)  \tExercises To Increase Understanding and Promote Discussion   Chapter 2: Choosing The Right Langauge  \tUsing Language to Think About the Recipient   \tApplying the Understanding to the Classroom    \tUsing The Administrator’s Analysis to Maximize Communication  \t  \tAnalysis of a Second Chart   \t   \tHere’s The Point   \t   Chapter 3: Thinking More About The Message Recipient  \tApplying What We Have Learned-A New Case Study   \t   \tIn Short, the bottom line   \t   \tLearning about the Right Approach   \tChart Comparing Approaches   \tThinking About an Indirect Approach   \tSummary   Chapter 4:Applying What You Have Learned  \tExercises To Increase Understanding And Promote Discussion   \tCreating Your Own Case Study   \tAnalyzing Your Case Study    PART II:   USING THE STUCTURAL PYRAMID TO GET YOUR POINT ACROSS  Chapter 5:Using The Subject As The Filter Of Your Message  \tIntroduction To Structural Pyramid   \tThe Structural Pyramid   \tCategory 1: Thinking About The Subject Of The Sentence   \tUsing “It” As The Subject   \tAsking The Recipient “Why”   \tAvoid Implying Criticism   \tExercises To Improve Understanding\t \t \tCase Study To Improve Understanding   \tCase Study Analysis   Chapter 6:Making The Verb The Engine Of Your Message  \tCategory 2:  The Power Of The Verb   \tCase Study Showing The Filter   \tThe Verb As An Engine   \tExercises To Increase Understanding And Promote Discussion   \tUsing The Verb To Encourage Problem-Solving   \tCase Study - Language Leading To Collaborative Decision-Making   \tPrincipal’s Flexibility   \tIntroductory Words That Show The Point   \tExercise To Show The Point   \tFurther Analysis of Principal’s Message   \tFurther Sentence Analysis   \tA Decision-Making Plan   Chapter 7:Organizing Your Message With The Proper Perspective  \tCategory 3:  Asking The Right Questions   \tAnalysis Of Principal’s Message With Framing   \tA Case Study To Reflect On The Process   \tA Second Case Study To Reflect The Process   \tExercises To Increase Understanding And Promote Discussion  Chapter 8:Deciding Which Part Of Your Statement To Emphasize   \tCategory 4: Choosing The Right Clauses And Approach   \tThe Principal Decides What To Do   \tExercise- A Case Study To Explain   \tBibliography","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040141377879,"sku":"9781475803921","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475803921.jpg?v=1750945864","url":"https:\/\/bookcurl.com\/products\/matching-your-message-to-the-audience-9781475803921","provider":"Book Curl","version":"1.0","type":"link"}