{"product_id":"mastering-services-pricing-9781292063362","title":"Mastering Services Pricing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer\/client at a price they are happy to pay.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAs traditional manufacturing companies move to service provision, how should they price their services? \u003c\/p\u003e \u003cp\u003eWhat pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Services Pricing \u003c\/i\u003eshows you how to create pricing that allows you to deliver maximum profit \u003ci\u003eand\u003c\/i\u003e high client satisfaction. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Learn that the cost plus' model won't work for service provision\u003c\/p\u003e \u003cp\u003e Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers\u003c\/p\u003e \u003cp\u003e Recognise that \u003ci\u003eProduct pricing is coercive, services pricing is collaborative\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e Understand that service\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1  How clients buy services \u003c\/li\u003e\n\u003cli\u003e2  Cost-plus pricing and beyond \u003c\/li\u003e\n\u003cli\u003e3  Pitching for work \u003c\/li\u003e\n\u003cli\u003e4  Negotiating price \u003c\/li\u003e\n\u003cli\u003e5 The pricing lever \u003c\/li\u003e\n\u003cli\u003e6 Alternative fees \u003c\/li\u003e\n\u003cli\u003e7  Pricing tactics \u003c\/li\u003e\n\u003cli\u003e8  Drivers of value \u003c\/li\u003e\n\u003cli\u003e9  Learning from industry \u003c\/li\u003e\n\u003cli\u003e10  Saving clients money \u003c\/li\u003e\n\u003cli\u003e11  Pricing controls and capabilities \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":51019580604759,"sku":"9781292063362","price":71.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292063362.jpg?v=1750780691","url":"https:\/\/bookcurl.com\/products\/mastering-services-pricing-9781292063362","provider":"Book Curl","version":"1.0","type":"link"}