{"product_id":"mastering-commtech-9783031903014","title":"Mastering CommTech","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-bidi-font-weight: bold;\"\u003ePart I: Setting the Context and Creating Urgency.- \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eWhy Companies Need to Get Started with the Digital Transformation of Their Communication.- Communications is Not Immune to Digital Disruption.- Part II: \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003eIntroducing CommTech and Its Foundations.- \u003c\/span\u003eCommTech: Enhancing Communication Impact through Stakeholder Journeys.- Data-Driven Controlling of Corporate Communications with CommTech.- CommTech to Enable Data-Informed Decisions.- Media Analytics – No Data, No CommTech.- Part III: \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003eData-Driven Approaches and Storytelling.- \u003c\/span\u003eHolistic Data Storytelling - A Framework for Individualized, Efficient, and Effective \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eCommunication with Stakeholders.- Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns.- Data-Driven Communication.- Part IV: \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003eOperationalizing and Automating Communication.- \u003c\/span\u003eCommunication Conversion Optimization (CCO).- CommTech and RoI.- Building a Corporate Agenda: Balancing Alignment with Business Goals and \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eStakeholders' Interests in Topic-Based Corporate Communications.- In Search of the Perfect Communication Machine.- Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles.- Predictive Communication Intelligence.- Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication.- Part VI: \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003eSpecial Considerations and Human Elements.- \u003c\/span\u003eMastering CQ in the Era of CommTech and Predictive Communication Intelligence.- CEO Positioning as an Integral Part of Corporate Communication in the Digital Age.- The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech.- Predicting Mastering Commtech.\u003c\/span\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":53195473813847,"sku":"9783031903014","price":94.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/mastering-commtech-9783031903014","provider":"Book Curl","version":"1.0","type":"link"}