{"product_id":"mastering-alliance-strategy-9780787964627","title":"Mastering Alliance Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSuccessful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy:\u003cbr\u003e * Designing the alliance and crafting the agreement\u003cbr\u003e * Managing the alliance after it is launched\u003cbr\u003e * Leveraging a constellation of alliances\u003cbr\u003e * Building an internal alliance capability\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This is right on target.\" (\u003ci\u003eJournal of Product Innovation Management\u003c\/i\u003e; 1\/1\/2005)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments.\u003cbr\u003e \u003cbr\u003e Introduction: What Is Alliance Strategy?\u003cbr\u003e \u003cbr\u003e Part One: Designing Alliances Setting Strategy.\u003cbr\u003e \u003cbr\u003e 1. Envisioning Collaboration (David Ernst).\u003cbr\u003e \u003cbr\u003e 2. Finding Joint Value (Charles Roussel).\u003cbr\u003e \u003cbr\u003e 3. Managing Risk.\u003cbr\u003e \u003cbr\u003e 4. Entering Emerging Markets (Ashwin Adarkar, Asif Adil, David Ernst, Paresh Vaish).\u003cbr\u003e \u003cbr\u003e 5. Putting Strategy Before Structure.\u003cbr\u003e \u003cbr\u003e Building the Foundation.\u003cbr\u003e \u003cbr\u003e 6. Collaborating with Competitors.\u003cbr\u003e \u003cbr\u003e 7. Crafting the Agreement: Lawyers and Managers (David Ernst, Stephen I. Glover, James D. Bamford).\u003cbr\u003e \u003cbr\u003e 8. Negotiating the Deal.\u003cbr\u003e \u003cbr\u003e Part Two: Managing Alliances Working Together.\u003cbr\u003e \u003cbr\u003e 9. Relationship Management (Jeff Weiss, Laura J. Visioni).\u003cbr\u003e \u003cbr\u003e 10. Governing Collaboration.\u003cbr\u003e \u003cbr\u003e 11. Making Joint Decisions (Francine G. Pillemer, Stephen G. Racioppo).\u003cbr\u003e \u003cbr\u003e 12. Managing Without Control (Gene Slowinski).\u003cbr\u003e \u003cbr\u003e Leading the Relationship.\u003cbr\u003e \u003cbr\u003e 13. Alliance Staffing.\u003cbr\u003e \u003cbr\u003e 14. Roles of the Alliance Manager.\u003cbr\u003e \u003cbr\u003e 15. Life as an Alliance Manager.\u003cbr\u003e \u003cbr\u003e Getting Out.\u003cbr\u003e \u003cbr\u003e 16. Why Joint Ventures Die (Bruce Kogut).\u003cbr\u003e \u003cbr\u003e 17. Graceful Exit.\u003cbr\u003e \u003cbr\u003e Part Three: Competing in Constellations Managing Networks.\u003cbr\u003e \u003cbr\u003e 18. Constellation Strategy.\u003cbr\u003e \u003cbr\u003e 19. Constellation Governance.\u003cbr\u003e \u003cbr\u003e 20. Constellation Dynamics.\u003cbr\u003e \u003cbr\u003e Veterans and Pioneers.\u003cbr\u003e \u003cbr\u003e 21. Reaching Every Pocket: Coca-Cola.\u003cbr\u003e \u003cbr\u003e 22. Network Effects: Visa International.\u003cbr\u003e \u003cbr\u003e 23. From Local to Global: Colliers International.\u003cbr\u003e \u003cbr\u003e 24. Leading Wagon Trains: Western Wisdom.\u003cbr\u003e \u003cbr\u003e Part Four: Building an Alliance Capability.\u003cbr\u003e \u003cbr\u003e Sustaining the Effort.\u003cbr\u003e \u003cbr\u003e 25. Growth of Alliance Capabilities (James D. Bamford, David Ernst).\u003cbr\u003e \u003cbr\u003e 26. Alliances Across the Corporation: Unisys.\u003cbr\u003e \u003cbr\u003e 27. Training for Collaboration.\u003cbr\u003e \u003cbr\u003e Master Builders.\u003cbr\u003e \u003cbr\u003e 28. Grandmasters at the Extremes.\u003cbr\u003e \u003cbr\u003e 29. Order Out of Chaos: Lotus Development.\u003cbr\u003e \u003cbr\u003e 30. From Art to Science: FedEx.\u003cbr\u003e \u003cbr\u003e 31. An Army of Diplomats: Eli Lilly (Nelson M. Sims, Roger G. Harrison, Anton Gueth).\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":51768033771863,"sku":"9780787964627","price":47.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780787964627.jpg?v=1758716007","url":"https:\/\/bookcurl.com\/products\/mastering-alliance-strategy-9780787964627","provider":"Book Curl","version":"1.0","type":"link"}