{"product_id":"marshall-mcluhan-9780761952657","title":"Marshall McLuhan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e'In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan'\u003cb\u003e\u003ci\u003e - Topia Journal\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s'\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJim McGuigan\u003c\/b\u003e, \u003ci\u003eProfessor of Cultural Analysis, Loughborough University \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy is McLuhan important?  What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Explains McLuhan's key ideas\u003c\/p\u003e\u003cp\u003e Engages with critical issues in \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e′In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan′\u003cb\u003e\u003ci\u003e - Topia Journal \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003e′Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan′s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and ′60s.′\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eJim McGuigan, Professor of Cultural Analysis, University of Loughborough\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction    McLuhan′s Project PART ONE: CAMBRIDGE Romantic Art New Criticism Catholicism PART TWO: AMERICA Early Media Studies and Mama′s Boys Experimental Seminar Innis, New Media and the University Galaxy Sacred Technologies, Historical Imagination PART THREE: GLOBAL THEATRE Project for Understanding Media Electronic Call Girl Murder by Television Globalization and Time","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":51018428744023,"sku":"9780761952657","price":46.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780761952657.jpg?v=1750776848","url":"https:\/\/bookcurl.com\/products\/marshall-mcluhan-9780761952657","provider":"Book Curl","version":"1.0","type":"link"}