{"product_id":"markets-for-managers-9781118867969","title":"Markets for Managers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn accessible text that provides managers with a well-rounded economic awareness\u003c\/b\u003e  \u003cp\u003eSuccessful managers possess an understanding of economic and market principles as they relate to business itself. \u003ci\u003eMarkets for Managers\u003c\/i\u003e presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers.\u003c\/p\u003e \u003cp\u003eBy understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal polic\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 Incentives Matter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Managerial Individualism 2\u003c\/p\u003e \u003cp\u003e1.2 Demand Curves 5\u003c\/p\u003e \u003cp\u003e1.3 Elasticity 12\u003c\/p\u003e \u003cp\u003eNotes 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Cost and Choice 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Opportunity Cost 20\u003c\/p\u003e \u003cp\u003e2.2 Diminishing Marginal Returns 22\u003c\/p\u003e \u003cp\u003e2.3 The Planning Horizon 26\u003c\/p\u003e \u003cp\u003e2.4 Cost vs. Waste 28\u003c\/p\u003e \u003cp\u003eNotes 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Market Exchange 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Market Equilibrium 33\u003c\/p\u003e \u003cp\u003e3.2 Comparative Statics 36\u003c\/p\u003e \u003cp\u003e3.3 Information Economics 41\u003c\/p\u003e \u003cp\u003eNotes 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Prices and Economic Calculation 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Entrepreneurship 48\u003c\/p\u003e \u003cp\u003e4.2 The Firm 52\u003c\/p\u003e \u003cp\u003e4.3 Price Discrimination 54\u003c\/p\u003e \u003cp\u003e4.4 The Knowledge Problem 58\u003c\/p\u003e \u003cp\u003e4.5 Internal Markets 60\u003c\/p\u003e \u003cp\u003eNotes 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Competition and the Market Process 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Market Concentration 67\u003c\/p\u003e \u003cp\u003e5.2 Collusion 69\u003c\/p\u003e \u003cp\u003e5.3 Market Contestability 72\u003c\/p\u003e \u003cp\u003e5.4 Monopoly Power 77\u003c\/p\u003e \u003cp\u003eNotes 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 Capital Theory and Recalculation 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Microclimate 82\u003c\/p\u003e \u003cp\u003e6.2 Unemployment 84\u003c\/p\u003e \u003cp\u003e6.3 Recalculation 90\u003c\/p\u003e \u003cp\u003eNotes 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Public Finance 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Taxation 97\u003c\/p\u003e \u003cp\u003e7.2 Bonds 101\u003c\/p\u003e \u003cp\u003e7.3 Banking 104\u003c\/p\u003e \u003cp\u003e7.4 Saving 107\u003c\/p\u003e \u003cp\u003e7.5 Real Business Cycles 108\u003c\/p\u003e \u003cp\u003e7.6 National Income Accounting 109\u003c\/p\u003e \u003cp\u003eNotes 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Monetary Theory 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Inflation 118\u003c\/p\u003e \u003cp\u003e8.2 Monetary Policy 126\u003c\/p\u003e \u003cp\u003e8.3 Monetary Regimes 133\u003c\/p\u003e \u003cp\u003e8.4 Macroeconomic Fluctuations 135\u003c\/p\u003e \u003cp\u003eNotes 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 Fiscal Policy 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 The Great Depression 142\u003c\/p\u003e \u003cp\u003e9.2 Fiscal Stimulus 144\u003c\/p\u003e \u003cp\u003e9.3 Expansionary Fiscal Contractions 150\u003c\/p\u003e \u003cp\u003e9.4 Confidence 153\u003c\/p\u003e \u003cp\u003e9.5 Laissez-faire 155\u003c\/p\u003e \u003cp\u003e9.6 The Phillips Curve 156\u003c\/p\u003e \u003cp\u003eNotes 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 International Economics 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Globalisation and Trade Theory 164\u003c\/p\u003e \u003cp\u003e10.2 Balance of Payments 168\u003c\/p\u003e \u003cp\u003e10.3 Foreign Exchange Markets 170\u003c\/p\u003e \u003cp\u003e10.4 Currency Regimes 175\u003c\/p\u003e \u003cp\u003eNotes 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11 Behavioural Economics 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11.1 Behavioural Anomalies 184\u003c\/p\u003e \u003cp\u003e11.2 Market Efficiency 188\u003c\/p\u003e \u003cp\u003eNotes 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12 Global Prosperity 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12.1 Growth Theory 199\u003c\/p\u003e \u003cp\u003e12.2 Happiness 202\u003c\/p\u003e \u003cp\u003e12.3 Economic Freedom 206\u003c\/p\u003e \u003cp\u003e12.4 Public Choice Theory 208\u003c\/p\u003e \u003cp\u003e12.5 Transition Economics 215\u003c\/p\u003e \u003cp\u003eNotes 223\u003c\/p\u003e \u003cp\u003eBibliography 231\u003c\/p\u003e \u003cp\u003eIndex 000\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406937596247,"sku":"9781118867969","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118867969.jpg?v=1730497618","url":"https:\/\/bookcurl.com\/products\/markets-for-managers-9781118867969","provider":"Book Curl","version":"1.0","type":"link"}