{"product_id":"marketpsych-9780470543580","title":"Marketpsych","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn investor''s guide to understanding the most elusive (yet most important) aspect of successful investing - yourself.  \u003cp\u003eWhy is it that the investing performance of so many smart people \u003ci\u003ereliably and predictably\u003c\/i\u003e falls short? The answer is not that they know too little about the markets. In fact, they know too little about \u003ci\u003ethemselves\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eCombining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.\u003c\/p\u003e \u003cp\u003eIn an easy and entertaining style that masks the book's scientific rigor, the authors make complex scientific insights readily understandable and actionable, shattering a number of investing myths along the way. You will gain understanding of your true investing motivations, learn to avoid the u\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The market is flooded with books on investor psychology, but most only outline the various ways we screw up with our investments. This is the first book that identifies the root causes and gives a variety of practical, imaginative ways to heal thyself.\" (\u003ci\u003eKiplinger's Personal Finance\u003c\/i\u003e, December 2010)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eChapter 1 Your Investor Identity: And Why You Need One 1\u003c\/p\u003e \u003cp\u003eChapter 2 Investor Identity Fundamentals: Frames, Motivations, and Goals 15\u003c\/p\u003e \u003cp\u003eChapter 3 Your Investor Personality: Your Character and Style 49\u003c\/p\u003e \u003cp\u003eChapter 4 Your Investor Emotions: The Hidden Drivers of Behavior 69\u003c\/p\u003e \u003cp\u003eChapter 5 Your Investor Values: What’s Most Important to You? 99\u003c\/p\u003e \u003cp\u003eChapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps 115\u003c\/p\u003e \u003cp\u003eChapter 7 Your Investor Stress: Smoothing Out the Ups and Downs 151\u003c\/p\u003e \u003cp\u003eChapter 8 Being Your Best Self 179\u003c\/p\u003e \u003cp\u003eAppendix A Summary of Meditation Techniques 205\u003c\/p\u003e \u003cp\u003eAppendix B Gratitude List 209\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003eAbout the Authors 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402361053527,"sku":"9780470543580","price":24.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470543580.jpg?v=1730480171","url":"https:\/\/bookcurl.com\/products\/marketpsych-9780470543580","provider":"Book Curl","version":"1.0","type":"link"}