{"product_id":"marketing-your-services-9780471509486","title":"Marketing Your Services","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMarketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, I don''t know what to do. Now, here''s a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:\u003cbr\u003e * How to define and promote your services to the right market\u003cbr\u003e * How to differentiate your business from other similar businesses\u003cbr\u003e * How to price and package your services\u003cbr\u003e * How to turn qualified prospects into customers and build long-term relationships with clients\u003cbr\u003e This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery. --Chip R. Bell Author, Service Wisdom Simply put, this is the most useful book on marketing for service firms I know of. It\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eHonk If You Hate Marketing: You Don't Have to Become a Huckster.\u003cbr\u003e \u003cbr\u003e Meaning Business: How to Get and Stay Focused.\u003cbr\u003e \u003cbr\u003e Your Most Important Task: Defining Your Mission so that Everyone Knows Exactly What You Do.\u003cbr\u003e \u003cbr\u003e Zeroing In: Finding Your Natural High-Opportunity Market.\u003cbr\u003e \u003cbr\u003e Standing Out from the Crowd: The Relationship Strategy for Differentiating Your Services.\u003cbr\u003e \u003cbr\u003e Laser-Like Alignment: The Secret Ingredient in Effective Marketing.\u003cbr\u003e \u003cbr\u003e Money Matters: ``We Lose Money on Each of These, but We Make It Up in Volume.'' Building Your Marketing Machine: Turning Prospects into Customers.\u003cbr\u003e \u003cbr\u003e Building Your Marketing Machine: Your Marketing Information System.\u003cbr\u003e \u003cbr\u003e Packaging for Maximum Benefit: What to Do Before You Print the Brochures.\u003cbr\u003e \u003cbr\u003e Presentation: ``What Exactly Is the Sizzle in Actuarial Auditing?'' Getting the Word Out: Networking, Seminars, and Other Low-Cost Tactics for Promoting New Business.\u003cbr\u003e \u003cbr\u003e The Media Message: ``Does It Really Pay to Advertise?'' Selling without Fear and Loathing: How to Make Selling a Non-Event and Still Succeed.\u003cbr\u003e \u003cbr\u003e Staying Alive: What to Do When You Need Business Now.\u003cbr\u003e \u003cbr\u003e Success and Beyond: Keeping Marketing Alive in a Large or Growing Firm.\u003cbr\u003e \u003cbr\u003e Resources.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402621002071,"sku":"9780471509486","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471509486.jpg?v=1730481003","url":"https:\/\/bookcurl.com\/products\/marketing-your-services-9780471509486","provider":"Book Curl","version":"1.0","type":"link"}