{"product_id":"marketing-tourism-destinations-9780471540670","title":"Marketing Tourism Destinations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProvides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and  systems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eFramework for Tourism Planning and Marketing.\u003cbr\u003e \u003cbr\u003e Environment and Resource Analysis.\u003cbr\u003e \u003cbr\u003e Regional Goal and Strategy Formulation.\u003cbr\u003e \u003cbr\u003e Target Marketing and Regional Positioning Strategy.\u003cbr\u003e \u003cbr\u003e Regional Marketing Mix Strategy.\u003cbr\u003e \u003cbr\u003e Regional Organization and Management Supporting Systems.\u003cbr\u003e \u003cbr\u003e Summary and Conclusions.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402626965847,"sku":"9780471540670","price":77.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471540670.jpg?v=1730481023","url":"https:\/\/bookcurl.com\/products\/marketing-tourism-destinations-9780471540670","provider":"Book Curl","version":"1.0","type":"link"}