{"product_id":"marketing-tourism-and-hospitality-concepts-and-cases-9783030641108","title":"Marketing Tourism and Hospitality: Concepts and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. \u003c\/p\u003e\u003cp\u003eChapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours \u0026amp; Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eI Understanding Marketing in the Tourism and Hospitality Industry\u003c\/p\u003e  \u003cp\u003e1 Tourism and Hospitality Marketing Principles\u003c\/p\u003e  \u003cp\u003e2 Characteristics of Tourism and Hospitality Marketing\u003c\/p\u003e  \u003cp\u003eII Understanding the Tourism and Hospitality Market\u003c\/p\u003e  \u003cp\u003e3 Tourism and Hospitality Consumer Behaviour\u003c\/p\u003e  \u003cp\u003e4 Tourism and Hospitality Marketing Research\u003c\/p\u003e  \u003cp\u003eIII Designing the Tourism and Hospitality Marketing Strategy\u003c\/p\u003e  \u003cp\u003e5 Tourism and Hospitality Marketing Planning\u003c\/p\u003e  \u003cp\u003e6 The Tourism and Hospitality Marketing Environment\u003c\/p\u003e  7 Market Segmentation, Targeting, and Positioning\u003cp\u003e\u003c\/p\u003e  \u003cp\u003eIV Implementing the Tourism and Hospitality Marketing Mix\u003c\/p\u003e  \u003cp\u003e8 Tourism and Hospitality Products, Branding, and Pricing\u003c\/p\u003e  \u003cp\u003e9 Tourism Distribution\u003c\/p\u003e  10 Promoting and Advertising Tourism and Hospitality Products\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e11 Designing the Tourism and Hospitality Promotions Mix\u003c\/p\u003e  \u003cp\u003e12 Digital Marketing in Tourism and Hospitality\u003c\/p\u003e  \u003cp\u003eV Understanding Tourism and Hospitality Marketing Issues\u003c\/p\u003e  13 Quality Service Experiences Through Internal and Relationship Marketing\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e14 Marketing Tourism Destinations\u003c\/p\u003e","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":51043560554839,"sku":"9783030641108","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030641108.jpg?v=1750958695","url":"https:\/\/bookcurl.com\/products\/marketing-tourism-and-hospitality-concepts-and-cases-9783030641108","provider":"Book Curl","version":"1.0","type":"link"}