{"product_id":"marketing-to-libraries-for-the-new-millennium-librarians-vendors-and-publishers-review-the-landmark-third-industrywide-survey-of-the-library-library-technical-services-and-collections-9780810842717","title":"Marketing to Libraries for the New Millennium","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBased on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP\/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eAn interesting snapshot of the library market from several viewpoints. * Library Review *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart 1 Part 1: Presentations Chapter 2 Overview Chapter 3 Keynote Chapter 4 Compare and Contrast: How We Interpret the Results of the 1999 Survey Chapter 5 \"Triangle Talk\": Publishers Vendors and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future Chapter 6 Selling and Promoting Libraries: What Are Publishers and Vendors Doing to Reach Libraries? Chapter 7 Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need Chapter 8 Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom Chapter 9 Conclusions Part 10 Part 2: Results of the AAP\/ALCTS Library Marketing Survey Chapter 11 Publisher Questionnaire Chapter 12 Vendor Questionnaire Chapter 13 Library Questionnaire","brand":"Scarecrow Press","offers":[{"title":"Default Title","offer_id":51038302306647,"sku":"9780810842717","price":54.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780810842717.jpg?v=1750939843","url":"https:\/\/bookcurl.com\/products\/marketing-to-libraries-for-the-new-millennium-librarians-vendors-and-publishers-review-the-landmark-third-industrywide-survey-of-the-library-library-technical-services-and-collections-9780810842717","provider":"Book Curl","version":"1.0","type":"link"}