{"product_id":"marketing-the-basics-9780415779005","title":"Marketing The Basics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eââa punchy, stripped-down version of what marketing is all about.â\u003c\/strong\u003e â \u003cem\u003eThe Times Higher Education Supplement\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eIf you have a product youâre looking to market, or youâre seeking to learn more about the potential of online marketing, \u003cem\u003eMarketing: The Basics\u003c\/em\u003e tells you everything you need to know about the techniques marketers use to push their product to the âtipping pointâ. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eExplains the fundamentals of marketing and useful concepts such as the Long Tail\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIncludes an international range of topical case studies, such as Obamaâs presidential campaign, Facebook, and Google\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAlso includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis lively and user-friendly introduct\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e‘…a punchy, stripped-down version of what marketing is all about.’\u003c\/strong\u003e – \u003cem\u003eThe Times Higher Education Supplement\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1. What Is Marketing Management? 2. Marketing as a Corporate Function 3. Product and Placement 4. Price 5. Promotion 6. People 7. Segmentation, Targeting and Positioning 8. Market Research - Seeking Deep Insight into the Customer's World and Mind 9. Global Marketing. Glossary. Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018194354519,"sku":"9780415779005","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415779005.jpg?v=1750775979","url":"https:\/\/bookcurl.com\/products\/marketing-the-basics-9780415779005","provider":"Book Curl","version":"1.0","type":"link"}