{"product_id":"marketing-the-arts-an-introduction-9781538128954","title":"Marketing the Arts: An Introduction","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. \u003cbr\u003e\u003cbr\u003eThe book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003emarket research\u003c\/li\u003e\n\u003cli\u003emarketing strategy\u003c\/li\u003e\n\u003cli\u003evalue creation\u003c\/li\u003e\n\u003cli\u003ebranding\u003c\/li\u003e\n\u003cli\u003ecustomer acquisition\u003c\/li\u003e\n\u003cli\u003emarket distribution\u003c\/li\u003e\n\u003cli\u003epricing strategy\u003c\/li\u003e\n\u003cli\u003esustaining customers and value\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eFeatures include:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDiscussion questions and classroom activities\u003c\/li\u003e\n\u003cli\u003eCase studies of real life situations\u003c\/li\u003e\n\u003cli\u003eCommentary by current professional practitioners\u003c\/li\u003e\n\u003cli\u003eCompanion website\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface\u003cbr\u003eIntroduction\u003cbr\u003eA Note about the Cases\u003cbr\u003e\u003cbr\u003eChapter 1: Marketing the Arts\u003cbr\u003eCase Note 1: Danny’s Supper Club\u003cbr\u003e\u003cbr\u003eChapter 2: Market Strategy\u003cbr\u003eCase Note 2: Cambridge Little Theatre\u003cbr\u003e\u003cbr\u003eChapter 3: Value Creation: The Artistic Product\u003cbr\u003eCase Note 3: Gryphon Senft\u003cbr\u003e\u003cbr\u003eChapter 4: Brands and Branding\u003cbr\u003eCase Note 4: Santa Clarita Civic Light Opera\u003cbr\u003e\u003cbr\u003eChapter 5: Audience Acquisition\u003cbr\u003eCase Note 5: Acton Chamber Ensemble\u003cbr\u003e\u003cbr\u003eChapter 6: Distributing Creativity\u003cbr\u003eCase Note 6: ArtsEverywhere\u003cbr\u003e\u003cbr\u003eChapter 7: Pricing Strategies for the Arts\u003cbr\u003eCase Note 7: ShinyChic\u003cbr\u003e\u003cbr\u003eChapter 8: Audience Development to Sustain Customers\u003cbr\u003eCase Note 8: Lila Thorpe Dance Company","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041152008535,"sku":"9781538128954","price":33.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538128954.jpg?v=1750949140","url":"https:\/\/bookcurl.com\/products\/marketing-the-arts-an-introduction-9781538128954","provider":"Book Curl","version":"1.0","type":"link"}