{"product_id":"marketing-technology-9781398625273","title":"Marketing Technology","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDr Ediz Edip Akçay \u003c\/b\u003eis a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including \u003ci\u003eJournal of Customer Behaviour \u003c\/i\u003eand \u003ci\u003eQualitative Market Research,\u003c\/i\u003e across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53187388604759,"sku":"9781398625273","price":110.25,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/marketing-technology-9781398625273","provider":"Book Curl","version":"1.0","type":"link"}