{"product_id":"marketing-strategy-and-competitive-positioning-9781292276540","title":"Marketing Strategy and Competitive Positioning","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGraham Hooley\u003c\/b\u003e is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eBrigitte Nicoulaud\u003c\/b\u003e is Deputy Head of the Marketing and Strategy Department at Aston Business School.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eJohn M Rudd\u003c\/b\u003e is a Professor of Marketing and Head of the Marketing Group at Warwick Business School.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eNick Lee\u003c\/b\u003e is a Professor of Marketing at Warwick Business School. He is an Honorary Life Member of the Academy of Marketing, Fellow of the Higher Education Academy and the Association for Professional Sales.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface \u003c\/p\u003e \u003cp\u003eAcknowledgements\u003cbr\u003ePublisher’s Acknowledgements\u003c\/p\u003e \u003cp\u003e\u003cbr\u003ePart 1: MARKETING STRATEGY\u003c\/p\u003e \u003cp\u003e1. Market-led strategic management\u003c\/p\u003e \u003cp\u003e2. Strategic marketing planning\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePart 2: COMPETITIVE MARKET ANALYSIS\u003c\/p\u003e \u003cp\u003e3. The changing market environment\u003c\/p\u003e \u003cp\u003e4. Customer analysis\u003c\/p\u003e \u003cp\u003e5. Competitor analysis\u003c\/p\u003e \u003cp\u003e6. Understanding the organisational resource base\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePart 3: IDENTIFYING CURRENT AND FUTURE COMPETITIVE POSITIONS\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e7. Segmentation and positioning principles \u003cp\u003e\u003c\/p\u003e \u003cp\u003e8. Segmentation and positioning research\u003c\/p\u003e \u003cp\u003e9. Selecting market targets\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003ePart 4: COMPETITIVE POSITIONING STRATEGIES \u003cp\u003e\u003c\/p\u003e \u003cp\u003e10. Creating sustainable competitive advantage\u003c\/p\u003e \u003cp\u003e11. Competing through the evolving marketing mix\u003c\/p\u003e \u003cp\u003e12. Competing through innovation\u003c\/p\u003e \u003cp\u003e13. Competing through superior service and customer relationships\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePart 5: IMPLEMENTING THE STRATEGY\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e14. Strategic customer management and the strategic sales organisation \u003cp\u003e\u003c\/p\u003e \u003cp\u003e15. Strategic alliances and networks\u003c\/p\u003e \u003cp\u003e16. Strategy implementation and internal marketing\u003c\/p\u003e \u003cp\u003e17. Corporate social responsibility and ethics\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003ePart 6: CONCLUSIONS\u003c\/p\u003e \u003cp\u003e18. Marketing in the twenty-first century\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex \u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":48885363474775,"sku":"9781292276540","price":164.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292276540.jpg?v=1722536075","url":"https:\/\/bookcurl.com\/products\/marketing-strategy-and-competitive-positioning-9781292276540","provider":"Book Curl","version":"1.0","type":"link"}