{"product_id":"marketing-strategy-a-decisionfocused-approach-9780078028946","title":"Marketing Strategy A DecisionFocused Approach","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMarketing Strategy, 8e\u003c\/i\u003e\u003c\/b\u003e is a focused, succinct text which can be used on its own or packaged with a case book.  It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingâs cross\/inter-functional relationships.  This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.  The eighth edition helps students integrate what they have learned about analytical tools and the 4Pâs of marketing within a broader framework of competitive strategy.  Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eSection One:  Introduction to StrategyChapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing StrategiesChapter 2: Corporate Strategy Decisions and Their Marketing ImplicationsChapter 3: Business Strategies and Their Marketing ImplicationsSection Two:  Opportunity AnalysisChapter 4: Understanding Market OpportunitiesChapter 5: Measuring Market Opportunities: Forecasting and Market KnowledgeChapter 6: Targeting Attractive Market SegmentsChapter 7: Differentiation and Brand PositioningSection Three:  Formulating Marketing StrategiesChapter 8: Marketing Strategies for New Market EntriesChapter 9: Strategies for Growth MarketsChapter 10: Strategies for Mature and Declining MarketsChapter 11: Marketing Strategies for the New EconomySection Four:  Implementation and ControlChapter 12: Organizing and Planning for Effective ImplementationChapter 13: Measuring and Delivering Marketing Performance","brand":"McGraw-Hill Education - Europe","offers":[{"title":"Default Title","offer_id":49524366180695,"sku":"9780078028946","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780078028946.jpg?v=1731856491","url":"https:\/\/bookcurl.com\/products\/marketing-strategy-a-decisionfocused-approach-9780078028946","provider":"Book Curl","version":"1.0","type":"link"}