{"product_id":"marketing-research-with-ibm-spss-statistics-9781472477453","title":"Marketing Research with IBM SPSS Statistics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMarketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM\u003csup\u003e\u003c\/sup\u003e SPSS Statistics. IBM\u003csup\u003e\u003c\/sup\u003e is one of the largest statistical software providers world-wide and their IBM\u003csup\u003e\u003c\/sup\u003e SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword \u003c\/p\u003e\u003cp\u003ePreface \u003c\/p\u003e\u003cp\u003eGetting started with IBM SPSS statistics \u003c\/p\u003e\u003cp\u003eDescriptive analysis\u003c\/p\u003e\u003cp\u003eExploratory factor analysis \u003c\/p\u003e\u003cp\u003eCluster analysis\u003c\/p\u003e\u003cp\u003eHypothesis testing \u003c\/p\u003e\u003cp\u003eCorrelations \u003c\/p\u003e\u003cp\u003eRegression analysis \u003c\/p\u003e\u003cp\u003eModeration and mediation analysis\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50578074796375,"sku":"9781472477453","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472477453.jpg?v=1746097762","url":"https:\/\/bookcurl.com\/products\/marketing-research-with-ibm-spss-statistics-9781472477453","provider":"Book Curl","version":"1.0","type":"link"}