{"product_id":"marketing-research-9781352001112","title":"Marketing Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, \u003ci\u003eMarketing Research \u003c\/i\u003edetails the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support \u003ci\u003eThe Market Research Society's Diploma Module: The Principles of Market \u0026amp; Social Research\u003c\/i\u003e.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such a\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe book provides a practical but yet easy to understand approach to market research. Enriched with contemporary case studies, a must-have for research students seeking an easy to understand and practical text. * Shelton Giwa, De Montfort University, UK *\u003cbr\u003eAn excellent and up-to-date book for up-to-date learners of market research. * Wei Shao, Griffith University, Australia *\u003cbr\u003eReading this marketing research book centred around customer insight is a joyous experience. With the inclusion of new material on cutting-edge areas such as big data analytics and social media listening, this edition provides a fascinating demonstration of the need to integrate traditional marketing research approaches with user-generated content. * Tamer Elsharnouby, Qatar University, Qatar *\u003cbr\u003eThe textbook has clear and refreshingly brief explanations of marketing research concepts. In addition, there are many useful real-world examples helping students understand how research concepts could be applied. * Yi-Chun Ou, Leeds University, UK *\u003cbr\u003eThis book is very well laid out and it is up to date with practical examples throughout to help students better understand the methods and concepts, particularly with respect to collecting qualitative and quantitative data as well as designing questionnaires. * Naser Pourazad, Flinders University, Australia *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: The role of marketing research and customer information in decision making  Chapter 2: The marketing research process  Chapter 3: Secondary data, customer databases and big data analytics  Chapter 4: Collecting observation data and social media listening  Chapter 5: Collecting qualitative data  Chapter 6: Collecting quantitative data  Chapter 7: Designing questionnaires  Chapter 8: Sampling methods  Chapter 9: Analysing qualitative data  Chapter 10: Analysing quantitative data  Chapter 11: Presenting the research results  Marketing research in action: case histories.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":48738626404695,"sku":"9781352001112","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781352001112.jpg?v=1720049700","url":"https:\/\/bookcurl.com\/products\/marketing-research-9781352001112","provider":"Book Curl","version":"1.0","type":"link"}