{"product_id":"marketing-real-people-real-choices-global-edition-9781292221083","title":"Marketing Real People Real Choices Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eFor undergraduate Principles of Marketing courses.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eReal people making real choices\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eMarketing: Real People, Real Choices \u003c\/i\u003e\u003c\/b\u003eis the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The\u003cb\u003e 9th Edition\u003c\/b\u003e presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eMyLab\u003csup\u003eTM\u003c\/sup\u003e Marketing not included. \u003c\/b\u003eStudents, if MyLab is a recommended\/mandatory component of the course, please ask your instructor for\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I. Understand the Value Proposition   1. Welcome to the World of Marketing: Create and Deliver Value   2. Global, Ethical, and Sustainable Marketing   3. Strategic Market Planning   3. Supplement: Build a Marketing Plan       PART II. Determine the Value Propositions Different Customers Want   4. Market Research    5. Marketing Analytics: Welcome to the Era of Big Data!   6. Understand Consumer and Business Markets   7. Segmentation, Target Marketing and Positioning       PART III. Develop the Value Proposition for the Customer   8. Product I: Innovation and New Product Development   9. Product II: Product Strategy, Branding, and Product Management   10. Price: What is the Value Proposition Worth?   10. Supplement: Marketing Math       PART IV. Deliver and Communicate the Value Proposition   11. Deliver the Goods: Determine the Distribution Strategy   12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks   13. Promotion I: Advertising and Sales Promotion   14. Promotion II: Social Media Marketing, Direct\/Database Marketing, Personal Selling, and Public Relations       APPENDIX A. Marketing Plan: The S\u0026amp;S Smoothie Company  APPENDIX B. Your Future in a Marketing Career\u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":51019588665687,"sku":"9781292221083","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292221083.jpg?v=1750780714","url":"https:\/\/bookcurl.com\/products\/marketing-real-people-real-choices-global-edition-9781292221083","provider":"Book Curl","version":"1.0","type":"link"}