{"product_id":"marketing-professionals-a-practical-career-guide-9781538159309","title":"Marketing Professionals: A Practical Career Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWelcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more.\u003c\/p\u003e\u003cp\u003eMarketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDigital marketing\u003c\/li\u003e\n\u003cli\u003eSEO (search engine optimization) and web analytics\u003c\/li\u003e\n\u003cli\u003eSocial media marketing\u003c\/li\u003e\n\u003cli\u003eGraphic design\u003c\/li\u003e\n\u003cli\u003eBrand management\u003c\/li\u003e\n\u003cli\u003eProduct marketing \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eChapter 1Why Choose a Career in Marketing?\u003c\/p\u003e\u003cp\u003eChapter 2Forming a Career Plan in Marketing\u003c\/p\u003e\u003cp\u003eChapter 3Pursuing the Education Path\u003c\/p\u003e\u003cp\u003eChapter 4Pursuing a Marketing Career\u003c\/p\u003e\u003cp\u003eNotes\u003c\/p\u003e\u003cp\u003eGlossary\u003c\/p\u003e\u003cp\u003eFurther Resources\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041210892631,"sku":"9781538159309","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538159309.jpg?v=1750949372","url":"https:\/\/bookcurl.com\/products\/marketing-professionals-a-practical-career-guide-9781538159309","provider":"Book Curl","version":"1.0","type":"link"}