{"product_id":"marketing-plans-9781119943136","title":"Marketing Plans","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.  \u003cp\u003eSuccessful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It''s not difficult to spot those organizations that have failed to adopt a marketing approach!\u003c\/p\u003e \u003cp\u003eIn order for managers and students to quickly grasp the key principles, one of the world''s leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.\u003c\/p\u003e \u003cp\u003eUsing black and white cartoons and graphics packed with ideas and examples, \u003ci\u003eMarketing Plans: A Complete Guide in Pictures\u003c\/i\u003e is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals.\u003c\/p\u003e \u003cp\u003eThis bo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction vi\u003c\/p\u003e \u003cp\u003e1 Understanding the Marketing Process 1\u003c\/p\u003e \u003cp\u003e2 The Marketing Planning Process I 15\u003c\/p\u003e \u003cp\u003e3 the Marketing Planning Process II 29\u003c\/p\u003e \u003cp\u003e4 The Customer and Market Audit 41\u003c\/p\u003e \u003cp\u003e5 The Product Audit 51\u003c\/p\u003e \u003cp\u003e6 Setting Marketing Objectives and Strategies 67\u003c\/p\u003e \u003cp\u003e7 The Communication Plan I 77\u003c\/p\u003e \u003cp\u003e8 the Communication Plan II 91\u003c\/p\u003e \u003cp\u003e9 The Pricing Plan 101\u003c\/p\u003e \u003cp\u003e10 Place: The Distribution and Customer Service Plan 115\u003c\/p\u003e \u003cp\u003e11 Marketing Information, Forecasting and Organization 131\u003c\/p\u003e \u003cp\u003e12 Designing and Implementing a Marketing Planning System 149\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407191613783,"sku":"9781119943136","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119943136.jpg?v=1730498499","url":"https:\/\/bookcurl.com\/products\/marketing-plans-9781119943136","provider":"Book Curl","version":"1.0","type":"link"}