{"product_id":"marketing-management-for-school-leaders-9781475850079","title":"Marketing Management for School Leaders","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDue to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book.  Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn historically unprecedented ways, each schools needs to tell its story to an increasingly diverse and skeptical audience.  Every school is in competition for students, resources, hearts and minds; complacency guarantees a constant race to simply stay in place.  This book gives school leaders a perspective on where Education is today, and how we got here.  Most importantly, it provides a field guide to being ahead of the pack, to leading the story, and to creating the future leaders want for their schools. -- Phillip Diller, EdD, Associate Professor of Educational Leadership, Shippensburg University\u003cbr\u003eMarketing K-12 schools is a necessity in this competitive educational market, yet the literature in this area has been lacking until now.  Thanks to the authors of this book, educational leaders finally have a text that is specific to their industry.  This book provides both, the internal and external strategic marketing focus, which is exactly what educational leaders need. -- Katharine A. Bohley, Professor of Marketing and International Business, University of Indianapolis, School of Business\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction Chapter One: The Value Exchange Chapter Two: Strategic Marketing Chapter Three: Product Chapter Four: Place Chapter Five: Price Chapter Six: Promotion Chapter Seven\t: Social Media Marketing About the Authors","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040293814615,"sku":"9781475850079","price":52.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475850079.jpg?v=1750946287","url":"https:\/\/bookcurl.com\/products\/marketing-management-for-school-leaders-9781475850079","provider":"Book Curl","version":"1.0","type":"link"}