{"product_id":"marketing-lessons-from-the-grateful-dead-9780470900529","title":"Marketing Lessons from the Grateful Dead","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Grateful Dead-rock legends, marketing pioneers   The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating.\" (\u003ci\u003eFinancial Times\u003c\/i\u003e, August 2010)\u003c\/p\u003e \u003cp\u003e\"...a short but inspiring book which will give every business person pause for thought and some good ideas.\" (\u003ci\u003eTheBookBag.co.uk\u003c\/i\u003e, August 2010)\u003c\/p\u003e \u003cp\u003e\"...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing.\" (\u003ci\u003eThe Guardian.co.uk\u003c\/i\u003e, September 2010)\u003c\/p\u003e \u003cp\u003e\"...there's certainly much to be taken away from this book.\" (\u003ci\u003eBusiness Life\u003c\/i\u003e, October 2010)\u003c\/p\u003e \u003cp\u003e\"...a well-written and sprightly little book...they may just be on to something.\" (\u003ci\u003eManagement Today\u003c\/i\u003e, October 2010)\u003c\/p\u003e \u003cp\u003e\"...offers advice to marketing executives across a broader range of industries.\" (\u003ci\u003eDirector\u003c\/i\u003e, October 2010)\u003c\/p\u003e \u003cp\u003e‘Sex, drugs, rock ‘n roll and ground-breaking marketing communications, what more could you ask?’ (Marketing ie, April 2011)\u003c\/p\u003e \u003cp\u003e\"The origins of the book are not in the field of cultural economics. However, it raises some very interesting issues about the area and also of the general relationships between the disciplines of marketing and economics, even perhaps about the nature of American culture.\" (Journal of cultural economics 2015)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One The Band 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Create a Unique Business Model 3\u003c\/p\u003e \u003cp\u003eChapter 2 Choose Memorable Brand (and Band) Names 13\u003c\/p\u003e \u003cp\u003eChapter 3 Build a Diverse Team 21\u003c\/p\u003e \u003cp\u003eChapter 4 Be Yourself 29\u003c\/p\u003e \u003cp\u003eChapter 5 Experiment, Experiment, Experiment 37\u003c\/p\u003e \u003cp\u003eChapter 6 Embrace Technology 45\u003c\/p\u003e \u003cp\u003eChapter 7 Establish a New Category 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two The Fans 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 Encourage Eccentricity 61\u003c\/p\u003e \u003cp\u003eChapter 9 Bring People on an Odyssey 69\u003c\/p\u003e \u003cp\u003eChapter 10 Put Fans in the Front Row 79\u003c\/p\u003e \u003cp\u003eChapter 11 Build a Following 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three The Business 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Cut Out the Middleman 97\u003c\/p\u003e \u003cp\u003eChapter 13 Free Your Content 105\u003c\/p\u003e \u003cp\u003eChapter 14 Be Spreadable 113\u003c\/p\u003e \u003cp\u003eChapter 15 Upgrade to Premium 119\u003c\/p\u003e \u003cp\u003eChapter 16 Loosen Up Your Brand 127\u003c\/p\u003e \u003cp\u003eChapter 17 Partner with Entrepreneurs 135\u003c\/p\u003e \u003cp\u003eChapter 18 Give Back 143\u003c\/p\u003e \u003cp\u003eChapter 19 Do What You Love 151\u003c\/p\u003e \u003cp\u003eAcknowledgments 157\u003c\/p\u003e \u003cp\u003e“Furthur” Reading 159\u003c\/p\u003e \u003cp\u003eAbout the Photographs 161\u003c\/p\u003e \u003cp\u003eAbout the Illustrations 161\u003c\/p\u003e \u003cp\u003eAbout the Authors 163\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402453426519,"sku":"9780470900529","price":18.05,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/marketing-lessons-from-the-grateful-dead-9780470900529","provider":"Book Curl","version":"1.0","type":"link"}