{"product_id":"marketing-in-the-age-of-google-revised-and-updated-9781118231937","title":"Marketing in the Age of Google Revised and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSearch has changed everything. Has your business harnessed its full potential?\u003c\/b\u003e  \u003cp\u003eA business''s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Foxwho created Google''s portal for site owners, Google Webmaster Centralexplains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated statistics, tools, and recommendations\u003c\/li\u003e \u003cli\u003eDetails about the latest changes from Google, Bing, and the overall search landscape\u003c\/li\u003e \u003cli\u003eExplanation and recommendations related to Google''s substantial new search algorithm, know as Panda\u003c\/li\u003e \u003cli\u003eDiscussion of the chang\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eThe most straightforward guide to the power of search. (Start Your Business, April 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword\u003ci\u003e Danny Sullivan \u003c\/i\u003exv\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eChapter 1 How Search Has Changed Your Business 1\u003c\/p\u003e \u003cp\u003eChapter 2 How to Use Search Data to Improve Your Business and Product Strategy 25\u003c\/p\u003e \u003cp\u003eChapter 3 How We Search 67\u003c\/p\u003e \u003cp\u003eChapter 4 Building Searcher Personas: Opening the Door to the Crowd of Customers You’ve Been Keeping Out 89\u003c\/p\u003e \u003cp\u003eChapter 5 How Search Engines Work 111\u003c\/p\u003e \u003cp\u003eChapter 6 Implementing an Effective Search Strategy 139\u003c\/p\u003e \u003cp\u003eChapter 7 Working with Developers: How to Turn Business Strategy into Tech Speak 157\u003c\/p\u003e \u003cp\u003eChapter 8 How to Cut through the Data and Get the Actionable Metrics You Need 171\u003c\/p\u003e \u003cp\u003eChapter 9 Social Media and Search 185\u003c\/p\u003e \u003cp\u003eChapter 10 What’s Next?: Beyond Google and 10 Blue Links 213\u003c\/p\u003e \u003cp\u003eNotes 229\u003c\/p\u003e \u003cp\u003eReferences 243\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406842601815,"sku":"9781118231937","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118231937.jpg?v=1730497308","url":"https:\/\/bookcurl.com\/products\/marketing-in-the-age-of-google-revised-and-updated-9781118231937","provider":"Book Curl","version":"1.0","type":"link"}