{"product_id":"marketing-implant-dentistry-9781119114512","title":"Marketing Implant Dentistry","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA large percentage of skilled dental professionals lack the tools and comfort level required to market themselves and their dental implant practices effectively As a consequence, these dental professionals miss several opportunities to help patients and grow their business. Even those who recognize the need for marketing often don't have the experience or training to do so effectively. \u003ci\u003eMarketing Implant Dentistry\u003c\/i\u003e meets this need by giving dentists the tools to better market and promote their practices and to gain case acceptance.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing Implant Dentistry \u003c\/i\u003epresents proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including verbal and visual aids. This book details multiple examples of patient friendly and professional letters for use in targeting both new implant patients and professional referral sources. Readers will learn the benefits of adopting non-traditional approaches such as hosti\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword viii\u003c\/p\u003e \u003cp\u003eIntroduction x\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Visual aids and verbal skills 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhysicians make great use of visual aids 2\u003c\/p\u003e \u003cp\u003eBetter to show empathy, not sympathy 2\u003c\/p\u003e \u003cp\u003eImplants are worth more than replacing missing teeth 4\u003c\/p\u003e \u003cp\u003eEverything begins with asking the right questions 4\u003c\/p\u003e \u003cp\u003eThe power of visual aids 6\u003c\/p\u003e \u003cp\u003eVerbal skills 11\u003c\/p\u003e \u003cp\u003eWork out the financials 13\u003c\/p\u003e \u003cp\u003eDental implant models 16\u003c\/p\u003e \u003cp\u003eElevator pitch 18\u003c\/p\u003e \u003cp\u003eCould it be that your case presentation just sucks? 19\u003c\/p\u003e \u003cp\u003eImplant animations 20\u003c\/p\u003e \u003cp\u003eLeveraging your auxiliary staff for animation demos 23\u003c\/p\u003e \u003cp\u003eSummary 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Patient education seminars 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLasik eye surgery education seminars 26\u003c\/p\u003e \u003cp\u003eUsing patient education seminars to attract dental implant patients 27\u003c\/p\u003e \u003cp\u003eSeminar location 28\u003c\/p\u003e \u003cp\u003eThe presentation 30\u003c\/p\u003e \u003cp\u003eThe body of your presentation 34\u003c\/p\u003e \u003cp\u003ePresentation conclusion 43\u003c\/p\u003e \u003cp\u003eThe postpresentation process 45\u003c\/p\u003e \u003cp\u003eAdvertising your patient education seminars 47\u003c\/p\u003e \u003cp\u003eSummary 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Partnering with physicians for dental implants 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA physician’s endorsement of you could be priceless 52\u003c\/p\u003e \u003cp\u003eSpeak in a language the physician understands 53\u003c\/p\u003e \u003cp\u003eUnconventional methods can lead to extraordinary results 55\u003c\/p\u003e \u003cp\u003eTargeting endocrinologists and orthopedic surgeons for patient referrals 56\u003c\/p\u003e \u003cp\u003eTargeting the gastroenterologist doctors 58\u003c\/p\u003e \u003cp\u003eTargeting otolaryngologists (aka ENT doctors) 61\u003c\/p\u003e \u003cp\u003eTargeting plastic surgeons for patient referrals 63\u003c\/p\u003e \u003cp\u003eTargeting obstetrician and gynecologists (OB\/GYN) 64\u003c\/p\u003e \u003cp\u003eOther healthcare providers to target 65\u003c\/p\u003e \u003cp\u003eKeep your expectations realistic 67\u003c\/p\u003e \u003cp\u003ePhysicians need dental implants too 68\u003c\/p\u003e \u003cp\u003eComarketing efforts 69\u003c\/p\u003e \u003cp\u003eSummary 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Marketing full]arch implant dentistry in your practice 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTissue]borne dentures: The short]term solution 73\u003c\/p\u003e \u003cp\u003eTargeting your denture wearers first 75\u003c\/p\u003e \u003cp\u003eFace]to]face with the denture patient 77\u003c\/p\u003e \u003cp\u003eImmediate load\/immediate function 79\u003c\/p\u003e \u003cp\u003eTargeting removable partial denture and fixed partial denture patients for immediate load 81\u003c\/p\u003e \u003cp\u003ePresenting the treatment plan for immediate load 81\u003c\/p\u003e \u003cp\u003eThe failing partial]denture: Post]op examination discussion 82\u003c\/p\u003e \u003cp\u003eConsultation with the immediate]load candidate 87\u003c\/p\u003e \u003cp\u003eMaking financial arrangements 95\u003c\/p\u003e \u003cp\u003eEstablish goals for immediate]load production 96\u003c\/p\u003e \u003cp\u003eSummary 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Implant marketing for the surgical specialist 98\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho moved my implant? 99\u003c\/p\u003e \u003cp\u003eMeeting the needs of restorative doctor 100\u003c\/p\u003e \u003cp\u003eSharing case reports with restorative doctors 103\u003c\/p\u003e \u003cp\u003eEdentulous patient implant study group 105\u003c\/p\u003e \u003cp\u003eTarget your top two to five referral sources’ patient base 112\u003c\/p\u003e \u003cp\u003ePatients and professionals are used to direct]to]consumer advertising 114\u003c\/p\u003e \u003cp\u003eYou too should go direct to consumer 115\u003c\/p\u003e \u003cp\u003eStrategies for going direct to consumer 116\u003c\/p\u003e \u003cp\u003eThe prosthodontist specialty 118\u003c\/p\u003e \u003cp\u003eRole of an implant coordinator 120\u003c\/p\u003e \u003cp\u003eExpand your geographical range 122\u003c\/p\u003e \u003cp\u003eReducing clinical limitations is crucial 123\u003c\/p\u003e \u003cp\u003eSummary 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Database marketing 128\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAutomate your data entry as much as possible 130\u003c\/p\u003e \u003cp\u003eQuerying your removable partial]denture patients for in]depth insight 131\u003c\/p\u003e \u003cp\u003eCollecting the right data through patient surveys is crucial 133\u003c\/p\u003e \u003cp\u003eHow you structure your survey is important 135\u003c\/p\u003e \u003cp\u003eSurveyMonkey.com: Use it! 135\u003c\/p\u003e \u003cp\u003eTailor your marketing efforts to match your research findings 136\u003c\/p\u003e \u003cp\u003eAutomate your marketing correspondence 137\u003c\/p\u003e \u003cp\u003eDefine your missing teeth demographics 138\u003c\/p\u003e \u003cp\u003eThe numbers don’t lie 140\u003c\/p\u003e \u003cp\u003eBuild rapport year]round 141\u003c\/p\u003e \u003cp\u003eTarget each demographic in your database for implants 142\u003c\/p\u003e \u003cp\u003eReactivate your inactive patients 143\u003c\/p\u003e \u003cp\u003eDrop your buckets where you are 144\u003c\/p\u003e \u003cp\u003eSummary 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Internet presence 146\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWebsite 147\u003c\/p\u003e \u003cp\u003eYouTube 150\u003c\/p\u003e \u003cp\u003eGoogle Adwords 152\u003c\/p\u003e \u003cp\u003eLanding page (or squeeze page) 153\u003c\/p\u003e \u003cp\u003eSocial media 154\u003c\/p\u003e \u003cp\u003eRating sites 163\u003c\/p\u003e \u003cp\u003eSummary 164\u003c\/p\u003e \u003cp\u003eWorks cited 165\u003c\/p\u003e \u003cp\u003eIndex 167\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406988484951,"sku":"9781119114512","price":39.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119114512.jpg?v=1730497802","url":"https:\/\/bookcurl.com\/products\/marketing-implant-dentistry-9781119114512","provider":"Book Curl","version":"1.0","type":"link"}