{"product_id":"marketing-high-technology-9781451697582","title":"Marketing High Technology","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eForeword\u003cbr\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003e\u003cbr\u003eIntroduction\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e1. Crush the Competition\u003cbr\u003e\u003cbr\u003e2. The Winning Strategy\u003cbr\u003e\u003cbr\u003e3. Slightly Better Is Dangerous\u003cbr\u003e\u003cbr\u003e4. Why Companies Give Bad Service\u003cbr\u003e\u003cbr\u003e5. Great Products Make Great Salespeople\u003cbr\u003e\u003cbr\u003e6. Great Promotions Are Simple\u003cbr\u003e\u003cbr\u003e7. Price on Value but Charge What the Market Will Bear\u003cbr\u003e\u003cbr\u003e8. Be International or Fail\u003cbr\u003e\u003cbr\u003e9. Plan Products, Not Devices\u003cbr\u003e\u003cbr\u003e10. Great Products Need a Soul\u003cbr\u003e\u003cbr\u003e11. Do You Have Marketing?\u003cbr\u003e\u003cbr\u003e12. The Business of Business Is Total Satisfaction\u003cbr\u003e\u003cbr\u003eAppendix A. The Cost of Attacking a Competitor\u003cbr\u003e\u003cbr\u003eAppendix B. How Costs and Margin Goals Affect Price\u003cbr\u003e\u003cbr\u003e\u003ci\u003eIndex\u003c\/i\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":51769879134551,"sku":"9781451697582","price":12.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781451697582.jpg?v=1758723033","url":"https:\/\/bookcurl.com\/products\/marketing-high-technology-9781451697582","provider":"Book Curl","version":"1.0","type":"link"}