{"product_id":"marketing-for-tourism-and-hospitality-9781138121294","title":"Marketing for Tourism and Hospitality","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.\u003c\/p\u003e\u003cp\u003eMarketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. \u003c\/p\u003e\u003cp\u003eThis contemporary, challenging and highly applied text is an indispe\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 1\u003c\/strong\u003e Revisiting Traditional Approaches to the Marketing of Tourism and Hospitality \u003cb\u003eChapter 2 \u003c\/b\u003eThe Need for Change: The Dynamics of the Global Tourism and Hospitality Environment \u003cb\u003eChapter 3 \u003c\/b\u003eCollaboration, Technology and Experiences: Drivers for Change in the Marketing of Tourism and Hospitality \u003cb\u003eChapter 4 \u003c\/b\u003eCollaboration Marketing: Partnerships, Networks and Relationships \u003cb\u003eChapter 5 \u003c\/b\u003eTechnology and Marketing: Social Media and Beyond \u003cb\u003eChapter 6 \u003c\/b\u003eExperiential Marketing: A Question of Co-Creation \u003cb\u003eChapter 7 \u003c\/b\u003eNew Trends in Tourism and Hospitality Consumption\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 8 \u003c\/b\u003eService Characteristics and Processes\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 9 \u003c\/b\u003eLooking Beyond Quality\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 10 \u003c\/b\u003eDelving Deep into the Experience \u003cb\u003eChapter 11 \u003c\/b\u003eConsumer Intelligence Searching: Emerging Tools, Methodologies, and Techniques \u003cb\u003eChapter 12 \u003c\/b\u003eMarketing Strategy \u003cb\u003eChapter 13 \u003c\/b\u003eMarket Segmentation, Targeting and Positioning \u003cb\u003eChapter 14 \u003c\/b\u003eInternational Marketing Strategy\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 15 \u003c\/b\u003eMarketing Destinations \u003cb\u003eChapter 16 \u003c\/b\u003eInnovation and New Tourism and Hospitality Products, Services and Experiences\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 17 \u003c\/b\u003ePricing and Revenue Management\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 18 \u003c\/b\u003eImage and Branding\u003cb\u003e \u003c\/b\u003e\u003cb\u003eChapter 19 \u003c\/b\u003eCustomer Relationship Management: Loyalty and Social Networks \u003cb\u003eChapter 20 \u003c\/b\u003eChannels of Distribution \u003cb\u003eChapter 21 \u003c\/b\u003eMedia, Public Relations, and Marketing Communications\u003cb\u003e Chapter 22 \u003c\/b\u003eThe Future of Tourism and Hospitality Marketing\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019459232087,"sku":"9781138121294","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138121294.jpg?v=1750780337","url":"https:\/\/bookcurl.com\/products\/marketing-for-tourism-and-hospitality-9781138121294","provider":"Book Curl","version":"1.0","type":"link"}