{"product_id":"marketing-for-the-mental-health-professional-9780470560914","title":"Marketing for the Mental Health Professional","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for \u003ci\u003eMarketing for the Mental Health Professional: An Innovative Guide for Practitioners\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003eThis book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.\u003cbr\u003e \u003cb\u003eDr. Thomas Phelan, Psychologist and bestselling author of \u003ci\u003e1-2-3 Magic\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDavid''s book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision.\u003cbr\u003e \u003cb\u003eMelinda Edwards, MD, Psychiatrist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA hands-on guide to building a successful mental health practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere is real opportunity for growth, advancement, and overall success within the mental health profession. \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e helps you acquire and apply the powerful\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.  \u003c\/p\u003e\u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: NEW BEGINNINGS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE: Introduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeginning the Exploration.\u003c\/p\u003e \u003cp\u003eClearing to Create Opportunity.\u003c\/p\u003e \u003cp\u003eSecrets of Success and the Sales Stigma.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO: Marketing and the Mental Health Profession: A Powerful Combination.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemystifying the Marketing Process.\u003c\/p\u003e \u003cp\u003eExploring the New Marketing Model.\u003c\/p\u003e \u003cp\u003eWhere Can Marketing Take You?\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE: How to Sell Mental Health Services: Five Elements of Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA New Sales Philosophy for Mental Health Professionals.\u003c\/p\u003e \u003cp\u003eCreating a Buying Environment through Client-Based Selling.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 1: Sell the Way People Want to Buy.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 2: The Power of Presence.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 3: Give Value and Business Will Follow!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 4: Arouse “Want” and “Need” in Others.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 5: Go Above and Beyond and Be Remembered!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: THE PSYCHOLOGY OF SUCCESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR: Finding Your Power: The Social Dynamics of Power, Infl uence, and Persuasion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Does \"Power\" Mean and Why Does it Matter for Your Practice?\u003c\/p\u003e \u003cp\u003eTranslating Power into Infl uence and Success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUsing the Power of Groups.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOpening the Door to Bigger Opportunities.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Intrigue of the Unfinished.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTeaser Campaigns in Mental Health.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Use of Framing in the Mental Health Profession.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnderstanding How People Make Purchasing Decisions.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePractical Techniques for Using Personal Power Effectively.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding a Foundation for Professional Success.\u003c\/p\u003e \u003cp\u003eChange the Way You Work in the Profession.\u003c\/p\u003e \u003cp\u003eBuild Expertise by Finding Your Market Niche.\u003c\/p\u003e \u003cp\u003eTurn Your Knowledge and Expertise into Value for Clients.\u003c\/p\u003e \u003cp\u003eBecome Published: You Have Unique Opportunities!\u003c\/p\u003e \u003cp\u003eThe Art of Public Speaking.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSlideshow Design Principles that Say “Wow”.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX: Understanding Buying Motives in Behavioral Health Care.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrigger Points in Mental Health.\u003c\/p\u003e \u003cp\u003eLessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages.\u003c\/p\u003e \u003cp\u003eProspecting: How to Sell Your Services to the Right People.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN: Sales and Marketing for Mental Health Organizations.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Successful Partnerships.\u003c\/p\u003e \u003cp\u003eClient-Based Selling for Admissions Departments.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: THE FUTURE OF SUCCESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT: Social Networking in the Mental Health Profession.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do I Find the Time?\u003c\/p\u003e \u003cp\u003eBlogging for the Mental Health Professional.\u003c\/p\u003e \u003cp\u003eUnderstanding RSS Feeds.\u003c\/p\u003e \u003cp\u003eOnline Newsletter Subscription Tools.\u003c\/p\u003e \u003cp\u003eTwitter and the Mental Health Profession.\u003c\/p\u003e \u003cp\u003eBusiness Networking and Online Forums.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER NINE: Selling Yourself in Today’s Job Market.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat the Future of Job Searching Looks Like.\u003c\/p\u003e \u003cp\u003e“We Can Rebuild Him”: Launching a Transformational Campaign.\u003c\/p\u003e \u003cp\u003eGlimpsing the Future.\u003c\/p\u003e \u003cp\u003eExploring Your Interests and Developing a Career Plan.\u003c\/p\u003e \u003cp\u003eGoal Writing.\u003c\/p\u003e \u003cp\u003eSelling Yourself: Four Essential Tips To Getting Hired.\u003c\/p\u003e \u003cp\u003eNetworking Skills.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TEN: Build a Better Web site: Web Site Essentials for Mental Health Professionals.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWeb Design Questions and Answers.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ELEVEN: Service Trends within Our Changing Industry.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Internet and the Window of Opportunity.\u003c\/p\u003e \u003cp\u003eThe Rise of Professional Coaching.\u003c\/p\u003e \u003cp\u003eOnline Psychotherapy.\u003c\/p\u003e \u003cp\u003eOnline Treatment Programs.\u003c\/p\u003e \u003cp\u003eOnline Training: A Unique Way to Promote Your Services.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWELVE: Conclusion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAPPENDIX: Business Development Worksheets and Exercises.\u003c\/p\u003e \u003cp\u003eBIBLIOGRAPHY.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48733787357527,"sku":"9780470560914","price":21.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470560914.jpg?v=1720001687","url":"https:\/\/bookcurl.com\/products\/marketing-for-the-mental-health-professional-9780470560914","provider":"Book Curl","version":"1.0","type":"link"}