{"product_id":"marketing-for-rainmakers-9780470247532","title":"Marketing for Rainmakers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eYou are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. \u003ci\u003eMarketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life\u003c\/i\u003e presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eDedication.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction: Making Rain While the Sun Shines.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One: The Brand-Focused Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #1: Begin at the End.\u003c\/p\u003e \u003cp\u003eRoe #2: Be a Hobgoblin.\u003c\/p\u003e \u003cp\u003eRoe #3: Get Yourself Some Culture.\u003c\/p\u003e \u003cp\u003eRoe #4: Be True to Your School.\u003c\/p\u003e \u003cp\u003eRoe #5: Say It Like You Mean It.\u003c\/p\u003e \u003cp\u003eRoe #6: Broaden Your Brandwidth.\u003c\/p\u003e \u003cp\u003eRoe #7: Bow to the Wow.\u003c\/p\u003e \u003cp\u003eRoe #8: Stay Up, Sell Out, Cash In.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two : The Strategic Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #9: See the Forest in Every Tree.\u003c\/p\u003e \u003cp\u003eRoe #10: Feed the Lion and Spare the Mouse.\u003c\/p\u003e \u003cp\u003eRoe #11: Smarten Up.\u003c\/p\u003e \u003cp\u003eRoe #12: Manifest Your Destiny.\u003c\/p\u003e \u003cp\u003eRoe #13: Kill the Cat.\u003c\/p\u003e \u003cp\u003eRoe #14: Fuhgeddabout Woulda Coulda Shoulda.\u003c\/p\u003e \u003cp\u003eRoe #15: Muddy the Waters.\u003c\/p\u003e \u003cp\u003eRoe #16: Start From Scratch.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three: The Tactical Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #17: Celebrate Smilestones.\u003c\/p\u003e \u003cp\u003eRoe #18: Ignore the Bliss.\u003c\/p\u003e \u003cp\u003eRoe #19: Stick It.\u003c\/p\u003e \u003cp\u003eRoe #20: Shorten Up to Sweeten Up.\u003c\/p\u003e \u003cp\u003eRoe #21: Face the Facts.\u003c\/p\u003e \u003cp\u003eRoe #22: Say No to Yes But.\u003c\/p\u003e \u003cp\u003eRoe #23: Sweat Like a Pig.\u003c\/p\u003e \u003cp\u003eRoe #24: Lose Your Head.\u003c\/p\u003e \u003cp\u003eRoe #25: Slow Down to Speed Up.\u003c\/p\u003e \u003cp\u003eRoe #26: Don't Just Because You Can.\u003c\/p\u003e \u003cp\u003eRoe #27: Show Them the Money.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Four : The Customer-Focused Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #28: Walk a Mile in Your Customer's Shoes—\u003ci\u003eBACKWARDS\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eRoe #29: Reject IOUs.\u003c\/p\u003e \u003cp\u003eRoe #30: Act Big, Feel Small.\u003c\/p\u003e \u003cp\u003eRoe #31: Speak Greek Only in Greece.\u003c\/p\u003e \u003cp\u003eRoe #32: Listen to be Heard.\u003c\/p\u003e \u003cp\u003eRoe #33: Say \u003ci\u003eNYET\u003c\/i\u003e to Nyuk!\u003c\/p\u003e \u003cp\u003eRoe #34: Love'em \u003ci\u003eOR\u003c\/i\u003e Leave'em.\u003c\/p\u003e \u003cp\u003eRoe #35: Go the Extra 18 Inches.\u003c\/p\u003e \u003cp\u003eRoe #36: Tarnish the Golden Rule.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Five: The Competitive Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #37: See the Whites of Their Eyes.\u003c\/p\u003e \u003cp\u003eRoe #38: Shop Till You Drop.\u003c\/p\u003e \u003cp\u003eRoe #39: Experience the Experience.\u003c\/p\u003e \u003cp\u003eRoe #40: Choose to Lose.\u003c\/p\u003e \u003cp\u003eRoe #41: Analyze This.\u003c\/p\u003e \u003cp\u003eRoe #42: Expect the Unexpected.\u003c\/p\u003e \u003cp\u003eRoe #43: Give Up.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Six: The Hardwired Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #44: Tell a Story Worth a Thousand Pictures.\u003c\/p\u003e \u003cp\u003eRoe #45: French KISS.\u003c\/p\u003e \u003cp\u003eRoe #46: Light Your Lying Pants on Fire.\u003c\/p\u003e \u003cp\u003eRoe #47: Sell Soft, Market Hard.\u003c\/p\u003e \u003cp\u003eRoe #48: Reduce Your Attention Spam.\u003c\/p\u003e \u003cp\u003eRoe #49: Choose Them Over Us.\u003c\/p\u003e \u003cp\u003eRoe #50: Just Don't Do ID.\u003c\/p\u003e \u003cp\u003eRoe #51: Suck It Up.\u003c\/p\u003e \u003cp\u003eRoe #52: Burn This Book.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402308100439,"sku":"9780470247532","price":17.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470247532.jpg?v=1730480017","url":"https:\/\/bookcurl.com\/products\/marketing-for-rainmakers-9780470247532","provider":"Book Curl","version":"1.0","type":"link"}