{"product_id":"marketing-ethics-9780631214229","title":"Marketing Ethics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMarketing Ethics  addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e”Brenkert's book offers a carefully reasoned and serious examination of marketing ethics. He provides useful insights into the several important topics he examines in the text.” (\u003ci\u003eNotre Dame Philosophical Reviews\u003c\/i\u003e, May 2009)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface. \u003cp\u003e\u003cb\u003e1. Marketing, Ethics, and Morality\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eThe Ethical Challenges Marketing Faces.\u003c\/p\u003e \u003cp\u003eThinking about Ethics and Morality.\u003c\/p\u003e \u003cp\u003eDefining Marketing.\u003c\/p\u003e \u003cp\u003eMarketing as a Practical Activity.\u003c\/p\u003e \u003cp\u003eTowards a Marketing Ethics Framework.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Marketers and their Markets\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eMarketing and the Marketing Concept.\u003c\/p\u003e \u003cp\u003eMarketing Research.\u003c\/p\u003e \u003cp\u003eCompetitive Intelligence.\u003c\/p\u003e \u003cp\u003eSegmentation and Target Marketing.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. From Product Development to Distribution\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eProduct Development.\u003c\/p\u003e \u003cp\u003ePackaging and Labeling.\u003c\/p\u003e \u003cp\u003ePricing.\u003c\/p\u003e \u003cp\u003eDistribution.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Promotion: Advertising, Retailing, and Customers\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eAdvertising.\u003c\/p\u003e \u003cp\u003eRetailing.\u003c\/p\u003e \u003cp\u003eCustomer Responsibilities.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Marketing in a Global Society\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eMarketing and Other Societies.\u003c\/p\u003e \u003cp\u003eThe Expansion of Marketing Within Society: Social and Political Marketing.\u003c\/p\u003e \u003cp\u003eFostering Ethical Marketing.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eAppendices.\u003c\/p\u003e \u003cp\u003eI. AMA Statement of Ethics (adopted in 2004).\u003c\/p\u003e \u003cp\u003eII. The Hunt--Vitell General Theory of Marketing Ethics.\u003c\/p\u003e \u003cp\u003eIII. SCIP Code of Ethics for Competitive Intelligence Professionals.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515457986903,"sku":"9780631214229","price":77.85,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/marketing-ethics-9780631214229","provider":"Book Curl","version":"1.0","type":"link"}